| Konsumentenverhalten W Kroeber-Riel, A Gröppel-Klein Vahlen, 2019 | 5812 | 2019 |
| Konsumentenverhalten W Kroeber-Riel, P Weinberg, A Gröppel-Klein F. Vahlen, 2009 | 921 | 2009 |
| Konsumentenverhalten. 10 W Kroeber-Riel, A Gröppel-Klein Auflage, Vahlen, München, 2013 | 471 | 2013 |
| Arousal and consumer in-store behavior A Groeppel-Klein Brain research bulletin 67 (5), 428-437, 2005 | 270 | 2005 |
| Wettbewerbsstrategien im Einzelhandel: Chancen und Risiken von Preisführerschaft und Differenzierung A Gröppel-Klein Springer-Verlag, 2013 | 156 | 2013 |
| Leveraging sponsorship with corporate social responsibility S Uhrich, J Koenigstorfer, A Groeppel-Klein Journal of Business Research 67 (9), 2023-2029, 2014 | 148 | 2014 |
| The attractiveness of national and international football leagues: Perspectives of fans of “star clubs” and “underdogs” J Koenigstorfer, A Groeppel-Klein, T Kunkel European Sport Management Quarterly 10 (2), 127-163, 2010 | 126 | 2010 |
| Healthful food decision making in response to traffic light color-coded nutrition labeling J Koenigstorfer, A Groeppel-Klein, F Kamm Journal of Public Policy & Marketing 33 (1), 65-77, 2014 | 113 | 2014 |
| The role of customers= arousal for retail store-results from an experimental pilot study using electrodermal activity as indicator A Groeppel-Klein, D Baun ACR North American Advances, 2001 | 107 | 2001 |
| Consumer acceptance of the mobile Internet J Koenigstorfer, A Groeppel-Klein Marketing Letters 23, 917-928, 2012 | 85 | 2012 |
| The impact of shopping motives on store-assessment A Groeppel-Klein, E Thelen, C Antretter ACR European Advances, 1999 | 78 | 1999 |
| Guiding healthier food choice: systematic comparison of four front-of-pack labelling systems and their effect on judgements of product healthiness CE Hodgkins, MM Raats, C Fife-Schaw, M Peacock, A Gröppel-Klein, ... British Journal of Nutrition 113 (10), 1652-1663, 2015 | 77 | 2015 |
| “You’ll never walk alone”—How loyal are soccer fans to their clubs when they are struggling against relegation? J Koenigstorfer, A Groeppel-Klein, M Schmitt Journal of Sport Management 24 (6), 649-675, 2010 | 75 | 2010 |
| Verhaltenswissenschaftliche Aspekte der Kundenbindung A Gröppel-Klein, J Königstorfer, R Terlutter Handbuch Kundenbindungsmanagement, 2008 | 73 | 2008 |
| Consumers’ responses to virtual influencers as advertising endorsers: novel and effective or uncanny and deceiving? C Franke, A Groeppel-Klein, K Müller Journal of Advertising 52 (4), 523-539, 2023 | 72 | 2023 |
| Konsumentenverhalten [Consumer behavior] W Kroeber-Riel, P Weinberg, A Gröppel-Klein Munich, Germany: Vahlen, 2003 | 59 | 2003 |
| Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour P Broeckelmann, A Groeppel-Klein The International Review of Retail, Distribution and Consumer Research 18 (2 …, 2008 | 56 | 2008 |
| Point-of-sale-marketing A Gröppel-Klein Handbuch Handel: Strategien—Perspektiven—Internationaler Wettbewerb, 671-692, 2006 | 55 | 2006 |
| Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities A Groeppel-Klein, CC Germelmann, M Glaum International Journal of Intercultural Relations 34 (3), 253-267, 2010 | 54 | 2010 |
| 30 Jahre „Erlebnismarketing “und „Erlebnisgesellschaft “–Die Entwicklung des Phänomens „Erlebnisorientierung “und State-of-the-Art der Forschung A Gröppel-Klein Customer Experience: Forum Dienstleistungsmanagement, 37-60, 2012 | 53 | 2012 |
