| The influence of corporate messages on the product portfolio GJ Biehal, DA Sheinin Journal of Marketing 71 (2), 12-25, 2007 | 273 | 2007 |
| Extending brands with new product concepts: the role of category attribute congruity, brand affect, and brand breadth DA Sheinin, BH Schmitt Journal of Business Research 31 (1), 1-10, 1994 | 237 | 1994 |
| The differential effect of ad novelty and message usefulness on brand judgments DA Sheinin, S Varki, C Ashley Journal of Advertising 40 (3), 5-18, 2011 | 234 | 2011 |
| The effects of experience with brand extensions on parent brand knowledge DA Sheinin Journal of Business Research 49 (1), 47-55, 2000 | 159 | 2000 |
| Managing the brand in a corporate advertising environment: A decision-making framework for brand managers GJ Biehal, DA Sheinin Journal of Advertising 27 (2), 99-110, 1998 | 129 | 1998 |
| Positioning brand extensions: implications for beliefs and attitudes DA Sheinin Journal of Product & Brand Management 7 (2), 137-149, 1998 | 120 | 1998 |
| Pricing store brands across categories and retailers DA Sheinin, J Wagner Journal of Product & Brand Management 12 (4), 201-219, 2003 | 118 | 2003 |
| Corporate advertising pass-through onto the brand: Some experimental evidence DA Sheinin, GJ Biehal Marketing Letters 10, 63-74, 1999 | 69 | 1999 |
| The power of politics in branding G Matos, G Vinuales, DA Sheinin Journal of marketing theory and practice 25 (2), 125-140, 2017 | 41 | 2017 |
| The dance between darkness and light: A systematic review of advertising’s role in consumer well-being (1980–2020) JR Gilbert, MBR Stafford, DA Sheinin, K Pounders International Journal of Advertising 40 (4), 491-528, 2021 | 25 | 2021 |
| Effects of product failure severity and locus of causality on consumers' brand evaluation SY S Song, DA Sheinin Social Behavior and Personality: An International Journal 44 (7), 1209-1221, 2016 | 23 | 2016 |
| The effects of changing attribute composition on judgments about multifunctional products T Ozcan, DA Sheinin Journal of Marketing Theory and Practice 23 (1), 107-118, 2015 | 18 | 2015 |
| Small sounds, big impact: Sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement SP Scott, D Sheinin, LI Labrecque Journal of Product & Brand Management 31 (7), 1091-1103, 2022 | 15 | 2022 |
| Effects of complete products on consumer judgments T Ozcan, DA Sheinin Journal of Product & Brand Management 21 (4), 246-254, 2012 | 13 | 2012 |
| Sub-brand evaluation and use versus brand extension DA Sheinin Journal of Brand Management 6, 113-122, 1998 | 13 | 1998 |
| When women are dissatisfied: Gender differences in product failure attribution SY S Song, DA Sheinin Social Behavior and Personality: An International Journal 45 (8), 1397-1408, 2017 | 12 | 2017 |
| Comparing blogs with print ads for corporate branding. The role of source credibility G Vinuales, DA Sheinin International Journal of Internet Marketing and Advertising 14 (2), 168-183, 2020 | 6 | 2020 |
| Building corporate brands: an exploratory study GJ Biehal, DA Sheinin (No Title), 2001 | 5 | 2001 |
| The effects of multiple-period promotions differing in frequency and depth on internal reference price DA Sheinin, AJ Della Bitta Journal of Marketing Theory and Practice 30 (2), 226-239, 2022 | 3 | 2022 |
| Understanding common attribute devaluation in multifunctional products T Ozcan, DA Sheinin Journal of Marketing Theory and Practice 21 (4), 389-404, 2013 | 3 | 2013 |
