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Ho Yin Wong
Ho Yin Wong
Senior Lecturer in Marketing, Deakin University
Verified email at deakin.edu.au - Homepage
Title
Cited by
Cited by
Year
A brand orientation typology for SMEs: a case research approach
HY Wong, B Merrilees
Journal of Product & Brand Management 14 (3), 155-162, 2005
5802005
The performance benefits of being brand-orientated
HY Wong, B Merrilees
Journal of Product & Brand Management 17 (6), 372-383, 2008
4692008
Service quality in a higher education context: An integrated model
P Sultan, HY Wong
Asia Pacific Journal of Marketing and Logistics 24 (5), 755-784, 2012
3442012
Multiple roles for branding in international marketing
HY Wong, B Merrilees
International Marketing Review 24 (4), 384-408, 2007
3282007
Antecedents and consequences of service quality in a higher education context: a qualitative research approach
P Sultan, HY Wong
Quality assurance in education 21 (1), 70-95, 2013
3202013
Service quality in higher education–a review and research agenda
P Sultan, HY Wong
International Journal of Quality and Service Sciences 2 (2), 259-272, 2010
2592010
Closing the marketing strategy to performance gap: the role of brand orientation
HY Wong, B Merrilees
Journal of Strategic Marketing 15 (5), 387-402, 2007
2412007
Performance-based service quality model: an empirical study on Japanese universities
P Sultan, HY Wong
Quality Assurance in Education 18 (2), 126-143, 2010
2112010
Is spiritual tourism a new strategy for marketing Islam?
F Haq, HY Wong
Journal of Islamic Marketing 1 (2), 136-148, 2010
1842010
How service quality affects university brand performance, university brand image and behavioural intention: The mediating effects of satisfaction and trust and moderating roles …
P Sultan, HY Wong
Journal of Brand Management 26, 332-347, 2019
1822019
An integrated-process model of service quality, institutional brand and behavioural intentions: The case of a University
P Sultan, HY Wong
Managing Service Quality 24 (5), 487-521, 2014
1642014
How brand-oriented strategy affects the financial performance of B2B SMEs
M Anees-ur-Rehman, HY Wong, P Sultan, B Merrilees
Journal of Business & Industrial Marketing 33 (3), 303-315, 2018
1272018
An empirical study of the antecedents and consequences of brand engagement
HY Wong, B Merrilees
Marketing Intelligence & Planning 33 (4), 575-591, 2015
1152015
How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model
P Sultan, HY Wong, MS Azam
Journal of Cleaner Production 312, 127807, 2021
922021
The progression of brand orientation literature in twenty years: A systematic literature review
M Anees-ur-Rehman, HY Wong, M Hossain
Journal of Brand Management 23, 612-630, 2016
832016
Service quality in a higher education context: antecedents and dimensions
P Sultan, H Wong
CQUniversity, 2010
822010
Segmenting the Australian organic food consumer market
P Sultan, HY Wong, M Sigala
Asia Pacific Journal of Marketing and Logistics 30 (1), 163-181, 2018
702018
Factors influencing outbound medical travel from the USA
A Collins, A Medhekar, HY Wong, C Cobanoglu
Tourism Review 74 (3), 463-479, 2019
682019
Determinants of SME brand adaptation in global marketing
HY Wong, B Merrilees
International Journal of Entrepreneurship and Small Business 3 (3-4), 477-497, 2006
482006
Factors influencing inbound medical travel to India
A Medhekar, HY Wong, JE Hall
Journal of health organization and management 33 (2), 155-172, 2019
422019
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