| Mixed methods designs in marketing research RL Harrison, TM Reilly Qualitative market research: an international journal 14 (1), 7-26, 2011 | 580 | 2011 |
| Methodological rigor in mixed methods: An application in management studies RL Harrison, TM Reilly, JW Creswell Journal of mixed methods research 14 (4), 473-495, 2020 | 306 | 2020 |
| Gender makes a difference: Investigating consumer purchasing behavior and attitudes toward corporate social responsibility policies RJ Jones III, TM Reilly, MZ Cox, BM Cole Corporate Social Responsibility and Environmental Management 24 (2), 133-144, 2017 | 111 | 2017 |
| Investigating the portrayal and influence of sustainability claims in an environmental advertising context S Cummins, TM Reilly, L Carlson, SJ Grove, MJ Dorsch Journal of Macromarketing 34 (3), 332-348, 2014 | 68 | 2014 |
| Mixed methodology in family business research: Past accomplishments and perspectives for the future TM Reilly, R Jones III Journal of Family Business Strategy 8 (3), 185-195, 2017 | 61 | 2017 |
| The evolution of services advertising in a services-driven national economy: An analysis of progress and missed opportunities MBR Stafford, T Reilly, SJ Grove, L Carlson, R Bhandari, J Copeland Journal of Advertising Research 51 (1 50th Anniversary Supplement), 136-152, 2011 | 24 | 2011 |
| Ethical purchasing dissonance: Antecedents and coping behaviors T Reilly, A Saini, J Skiba Journal of Business Ethics 163, 577-597, 2020 | 13 | 2020 |
| Black Friday: a video-ethnography of an experiential shopping event R Harrison, T Reilly, J Gentry ACR North American Advances, 2010 | 13 | 2010 |
| An attribution theory model of consumer behavior in times of marketing crisis TM Reilly The University of Nebraska-Lincoln, 2014 | 1 | 2014 |
