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Dr Marwa Gad Mohsen
Dr Marwa Gad Mohsen
Visiting Associate Professor
Bestätigte E-Mail-Adresse bei buckingham.ac.uk
Titel
Zitiert von
Zitiert von
Jahr
An extension of the benefit segmentation base for the consumption of organic foods: A time perspective
M Gad Mohsen, S Dacko
Journal of Marketing Management 29 (15-16), 1701-1728, 2013
1102013
Factors Influencing Consumers’ Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
DGM Wang
Advances in Consumer Research 35, 416-422, 2008
962008
Encyclopedia of sports management and marketing
LE Swayne, M Dodds
SAGE publications, 2011
732011
Other customer age: exploring customer age-difference related CCI
R Nicholls, M Gad Mohsen
Journal of Services Marketing 29 (4), 255-267, 2015
342015
The SAGE encyclopedia of economics and society
FF Wherry, JB Schor
Sage Publications, 2015
302015
Creating marketing magic and innovative future marketing trends: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
M Stieler
Springer, 2017
292017
Marketing research: planning, process, practice
R Benzo
SAGE Publications Ltd, 2017
292017
Managing customer-to-customer interaction (CCI)–insights from the frontline
R Nicholls, M Gad Mohsen
Journal of Services Marketing 33 (7), 798-814, 2019
252019
Homogeneity in luxury fashion consumption: an exploration of Arab Women
R Marciniak, M Gad Mohsen
Conference Proceedings: The Business & Management Review-International …, 2014
232014
Foodies in the UK: A sense of self, connection and belonging beyond the passion?
MG Mohsen
Creating marketing magic and innovative future marketing trends: Proceedings …, 2017
142017
Post-Purchase Consumer Behaviour, Sustainability and its Influence on Fashion Identity
R Marciniak, MG Mohsen
Fashion: Tyranny and Revelation, 203-219, 2016
32016
Organic food adoption: A temporally-dynamic value-based decision process
M Gad Mohsen
32015
Can service firms increase productivity and customer satisfaction by considering" morningness-eveningness" and time-of-day in customer service scheduling
S Dacko, MG Mohsen, C Simoes, R Garcia
EMAC-European Markketing Academy-41st Anual Conference 2012, 2012
22012
Customer-to-Customer Interaction (CCI): An Employee-based Perspective
R Nicholls, M Gad Mohsen
12017
Receptivity to self-service technology (SST): A research overview and the way forward
M Gad Mohsen
12016
A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal, TRUST IN DOUBT: CONSUMING IN A POST-TRUTH WORLD
MG Mohsen
Association for Consumer Research, 2019
2019
Marwa Gad Mohsen: Book
MG Mohsen, R Benzo, C Fourali
SAGE, 2017
2017
Marketing research: planning, process, practice
C Fourali, R Benzo, MG Mohsen
SAGE Publishing, 2017
2017
Gaining an employee-based perspective on Customer-to-Customer Interaction (CCI)
M Nicholls, R. and Gad Mohsen
International Research Symposium on Service Excellence in Management (QUIS), 2017
2017
Self-service Technology (SST): Between Receptivity & Reproach
M Gad Mohsen
https://iorma.com/self-service-technology-sst-between-receptivity-reproach/, 2017
2017
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