| E-shopping using mobile apps and the emerging consumer in the digital age of retail hyper personalization: An insight PS Shukla, PV Nigam Pacific Business Review International 10 (10), 131-139, 2018 | 52 | 2018 |
| M-commerce: Experiencing the phygital retail P Duhan, A Singh CRC Press, 2019 | 37 | 2019 |
| E-retailing Challenges and Opportunities in the Global Marketplace S Dixit IGI Global, 2016 | 23 | 2016 |
| Role of Women Led Sanitation in Community Development MN Pandya, PS Shukla Journal of Content, Community & Communication 7 (04), 71-77, 2018 | 8 | 2018 |
| An epigrammatic view of e-retailing in India: Prospects and retrospects P Shukla, P Vyas E-retailing challenges and opportunities in the global marketplace, 121-131, 2016 | 6 | 2016 |
| Conceptualizing the role of data analytics and technology in e-governance: An insight PS Shukla, M Mathur International Journal of Business Analytics (IJBAN) 7 (2), 1-12, 2020 | 5 | 2020 |
| An empirical exploration of influences of retail store atmosphere on shoppers’ satisfaction in the Baroda City of Gujarat State PH Vyas, PS Shukla, MN Pandya Indian Journal of Commerce 68 (5), 33-53, 2016 | 4 | 2016 |
| The relevance of satvik management model from the bhagavad gita for business sustainability HB Bhadeshiya, P Shukla, B Muniapan International Journal of Indian Culture and Business Management 28 (2), 245-263, 2023 | 3 | 2023 |
| MEASURING BUYERS'PERCEPTION OF ONLINE SHOPPING: A Study of Rural and Urban Buyers in Vadodara District of Gujarat. PH Vyas, MN Pandya, PS Shukla NICE Journal of Business 12 (1), 2017 | 3 | 2017 |
| Applying structural equation model (sem) for examining influences of store and product attributes on patronage behaviour of shoppers in Baroda City of Gujarat state PS Shukla, PH Vyas, MN Pandya Delhi Business Review 16 (1), 39-57, 2015 | 3 | 2015 |
| Harnessing information and communication technology led interventions for mapping overtourism: Prospects and retrospect P Shukla, SD Shamurailatpam Overtourism, technology solutions and decimated destinations, 189-202, 2021 | 2 | 2021 |
| Investigating the Relationship between Visual Merchandising and Impulse Buying of Apparel Products by Selected Retail Shoppers in Vadodara City of Gujarat PS Shukla, PH Vyas, MN Pandya Review of Professional Management-A Journal of New Delhi Institute of …, 2018 | 2 | 2018 |
| Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing: A Key for Driving Traffic and Customer Activity P Shukla, PH Vyas, H Shastri Driving Traffic and Customer Activity Through Affiliate Marketing, 113-128, 2018 | 2 | 2018 |
| Emergence of Crypto Currency and the Digital Financial Landscape: A Critique NU Argade, P Shukla, MP Singh Advanced Machine Learning Algorithms for Complex Financial Applications, 132-155, 2023 | 1 | 2023 |
| An empirical study on actual experience of selected social media users in Vadodara city of Gujarat state P Shukla, PH Vyas, MN Pandya NMIMS Journal of Economics and Public Policy 5 (4), 61-87, 2020 | 1 | 2020 |
| An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City PS Shukla, PH Vyas, MN Pandya M-Commerce, 255-281, 2019 | 1 | 2019 |
| The role of vocational education and skill development in revitalizing the sustainable growth of rural areas B Shah, P Shukla Disciples India Global Journal of Applied Management 1 (1), 8-24, 2019 | 1 | 2019 |
| Homestays: A Way Forward to Sustainable Development Goals J Bansal, P Shukla, PK Tripathi International Handbook of Skill, Education, Learning, and Research …, 2024 | | 2024 |
| Effects and Implications of Event Tourism on Sustainable Community Development: A Review PS Shukla, SD Shamurailatpam Event Tourism and Sustainable Community Development, 31-49, 2024 | | 2024 |
| Demystifying Samyak Agraga from the women characters of the Mahabharata: a holistic leadership perspective HB Bhadeshiya, P Shukla, B Muniapan International Journal of Indian Culture and Business Management 31 (1), 37-57, 2024 | | 2024 |
Parimal Vyasprofessor of Commerce & Business ManagementVerified email at msubaroda.ac.in
