Thought for food: Imagined consumption reduces actual consumption CK Morewedge, YE Huh, J Vosgerau Science 330 (6010), 1530-1533, 2010 | 395 | 2010 |
Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products YE Huh, SH Kim Journal of Business Research 61 (1), 40-46, 2008 | 179 | 2008 |
Social defaults: Observed choices become choice defaults YE Huh, J Vosgerau, CK Morewedge Journal of Consumer Research 41 (3), 746-760, 2014 | 158 | 2014 |
Who gets the blame for service failures? Attribution of responsibility toward robot versus human service providers and service firms X Leo, YE Huh Computers in Human Behavior 113, 106520, 2020 | 121 | 2020 |
Exerting self‐control≠ sacrificing pleasure J Vosgerau, I Scopelliti, YE Huh Journal of Consumer Psychology 30 (1), 181-200, 2020 | 56 | 2020 |
The unhealthy= tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis B Briers, YE Huh, E Chan, A Mukhopadhyay Appetite, 104639, 2020 | 41 | 2020 |
More similar but less satisfying: Comparing preferences for and the efficacy of within-and cross-category substitutes for food YE Huh, J Vosgerau, CK Morewedge Psychological Science 27 (6), 894-903, 2016 | 37 | 2016 |
Selective sensitization: Consuming a food activates a goal to consume its complements YE Huh, J Vosgerau, CK Morewedge Journal of Marketing Research 53 (6), 1034-1049, 2016 | 25 | 2016 |
Taste perception and creativity: An abstract YE Huh, Y Hong, N Youn Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 4 | 2018 |
The Mental Budgeting of Calories: How Nutrition Information Influences Food Consumption Day By Day, Not Meal By Meal GEG Oh, YE Huh, A Mukhopadhyay Association for Consumer Research Conference 2016, 207-208, 2016 | 4 | 2016 |
Informed indulgence: the effects of nutrition information provision and dietary restraint on consecutive food consumption decisions GE Oh, YE Huh, A Mukhopadhyay Psychology & Health 36 (11), 1314-1335, 2021 | 3 | 2021 |
Response to Commentaries on Exerting Self-Control≠ Sacrificing Pleasure I Scopelliti, J Vosgerau, YE Huh Journal of Consumer Psychology, 2019 | 3 | 2019 |
Pleasure, Guilt and Regret in Hedonic Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control J Vosgerau, I Scopelliti, YE Huh NA-Advances in Consumer Research 44, 164-168, 2016 | 3 | 2016 |
Intergenerational effects of lay beliefs: How parents’ unhealthy= tasty intuition influences their children’s food consumption and body mass index B Briers, YE Huh, E Chan, A Mukhopadhyay Journal of Consumer Research 50 (6), 1074-1096, 2024 | 2 | 2024 |
Expiration date perception and food disposal decision C Kim, YE Huh 2020 Society for Consumer Psychology, 2020 | 2 | 2020 |
Following the best team or being the best fan? Implications of maximizing tendency for fan identification and sport marketing strategy I Norris, D Wann, R Zapalac, GEG Oh, YE Huh, A Mukhopadhyay Journal of Consumer Marketing 32 (3), 157-166, 2014 | 2 | 2014 |
Thought for Food: Top-Down Processes Moderate Sensory-Specific Satiation CK Morewedge, YE Huh, J Vosgerau Society for Consumer Psychology Conference, 2009 | 2 | 2009 |
Inducing consumers to use calorie information: a multinational investigation GE Oh, YE Huh, A Mukhopadhyay Psychology & health 38 (4), 459-477, 2023 | 1 | 2023 |
Consumers' Lay Beliefs about AI Assessment of Interpersonal Skills IY Cheong, YE Huh, S Puntoni 2023 The Association for Consumer Research Conference, 2023 | 1 | 2023 |
Presence of Meaning in Life Improves Response to Others’ Self-Promotion YE Huh, I Scopelliti, SY Myaeng Advances in Consumer Research 48, 480-481, 2020 | 1 | 2020 |