| Negative customer engagement behavior: the interplay of intensity and valence in online networks J Azer, M Alexander Journal of Marketing Management 36 (3-4), 361-383, 2020 | 93 | 2020 |
| Conceptualizing negatively valenced influencing behavior: forms and triggers J Azer, M Alexander Journal of Service Management 29 (3), 468-490, 2018 | 86 | 2018 |
| #COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis J Azer, L Blasco-Arcas, P Harrigan Journal of Business Research 135, 99-111, 2021 | 63 | 2021 |
| Direct and indirect negatively valenced engagement behavior J Azer, M Alexander Journal of Services Marketing 34 (7), 967-981, 2020 | 37 | 2020 |
| Former customers’ E-WOM in social media platforms: an investigation of motives, network size and social ties J Azer, C Ranaweera Journal of Business Research 146, 118-133, 2022 | 24 | 2022 |
| COVID-19 vaccination: engagement behavior patterns and implications for public health service communication J Azer, M Alexander Journal of Service Theory and Practice 32 (2), 323-351, 2022 | 14 | 2022 |
| Contemporary Research Paradigms & Philosophies M Gannon, B Taheri, J Azer In: Okumus, F., Rasoolimanesh, M. and Jahani, S. (eds.) The Contemporary …, 2022 | 14 | 2022 |
| An Introduction to Socially Responsible Sustainable Consumption: Issues and Challenges MS Balaji, Y Jiang, J Bhattacharyya, C Hewege, J Azer In: Bhattacharyya, Jishnu; Balaji, M S; Jiang, Yangyang; Azer, Jaylan …, 2021 | 13 | 2021 |
| Socially Responsible Consumption and Marketing in Practice: A Collection of Case Studies J Bhattacharyya, MS Balaji, Y Jiang, J Azer, C Hewege Springer Nature Singapore, 2021 | 8* | 2021 |
| Visual Modality of Engagement (VME): conceptualization, typology of forms, and outcomes J Azer, L Blasco-Arcas, M Alexander Journal of Service Research 27 (2), 231-249, 2024 | 5 | 2024 |
| Consumer-Driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews J Azer, T Anker, B Taheri, R Tinsley Journal of Business Research 157, 113567, 2023 | 5 | 2023 |
| Facebook from socializing to advertising: an empirical study on the effect of Facebook as an advertising tool in Egypt. J Azer African Journal of Business Management, 9 (24), 796-813, 2015 | 5 | 2015 |
| E-WOM in the B2B context: Conceptual domain, forms, and implications for research K Chatzipanagiotou, J Azer, C Ranaweera Journal of Business Research 164, 113957, 2023 | 4 | 2023 |
| A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research J Azer, B Taheri, M Gannon In book: Okumus, F., Rasoolimanesh, M. and Jahani, S. (eds.) Advanced …, 2022 | 4 | 2022 |
| Negatively-valenced Customer Engagement Behavior: Forms and Drivers. J Azer, M Alexander 5th Naples Forum on Service, 7, 2017 | 3 | 2017 |
| Reshaping the World through Customer and Actor Engagement J Conduit, M Alexander, J Azer Journal of Service Theory & Practice - Call for Papers, 2023 | 2* | 2023 |
| Negative customer engagement behavior in online social networks: understanding the nuance M Alexander, J Azer In Rather, R. and Ramkissoon, H. (eds.) Customer Engagement in Tourism …, 2023 | 2 | 2023 |
| Towards a Typology of Visual Customer Engagement Behaviors (CEBs) J Azer, L Blasco-Arcas SERVSIG 2020 Conference - High Tech and High Touch: The Future of Human …, 2020 | 2 | 2020 |
| Negatively-valenced influencing behaviour: Forms, triggers and impacts J Azer | 2 | 2018 |
| Engaging the eye: the role of visual modality of engagement (VME) in social media J Azer, L Blasco-Arcas, M Alexander SERVSIG, Glasgow, UK, 2022 | 1 | 2022 |
Matthew AlexanderReader in Marketing, University of Strathclyde, Glasgow, UKVerified email at strath.ac.uk
