| “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review 28 (5), 454-472, 2011 | 433 | 2011 |
| Responsiveness to global and local consumer culture positioning: A personality and collective identity perspective SA Westjohn, N Singh, P Magnusson Journal of international marketing 20 (1), 58-73, 2012 | 258 | 2012 |
| Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks P Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA Westjohn International Marketing Review 25 (2), 183-201, 2008 | 239 | 2008 |
| The role of cultural intelligence in marketing adaptation and export performance P Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ... Journal of International Marketing 21 (4), 44-61, 2013 | 230 | 2013 |
| Technology readiness and usage: a global-identity perspective SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou Journal of the Academy of Marketing Science 37, 250-265, 2009 | 192 | 2009 |
| The spillover effects of prototype brand transgressions on country image and related brands P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic Journal of International Marketing 22 (1), 21-38, 2014 | 169 | 2014 |
| Global sourcing strategy and performance of knowledge-intensive business services: a two-stage strategic fit model JY Murray, M Kotabe, SA Westjohn Journal of International Marketing 17 (4), 90-105, 2009 | 148 | 2009 |
| Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations P Magnusson, SA Westjohn, NJ Sirianni Journal of International Business Studies 50, 318-338, 2019 | 127 | 2019 |
| Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review 28 (5), 497-507, 2011 | 105 | 2011 |
| Order-of-entry effects for service firms in developing markets: An examination of multinational advertising agencies P Magnusson, SA Westjohn, DJ Boggs Journal of International Marketing 17 (2), 23-41, 2009 | 101 | 2009 |
| The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning SA Westjohn, MJ Arnold, P Magnusson, K Reynolds Journal of International Marketing 24 (2), 22-39, 2016 | 82 | 2016 |
| Export Performance: A Focus on Discretionary Adaptation SA Westjohn, P Magnusson Journal of International Marketing 25 (4), 70-88, 2017 | 77 | 2017 |
| 15 Is there a country-of-origin theory? P Magnusson, SA Westjohn Handbook of research in international marketing, 292, 2011 | 73 | 2011 |
| An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review 32 (6), 663-685, 2015 | 61 | 2015 |
| Eastern versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization SA Westjohn, H Roschk, P Magnusson Journal of International Marketing 25 (1), 72-90, 2017 | 53 | 2017 |
| The influence of national cultural values on the use of rewards alignment to improve sales collaboration P Magnusson, R Peterson, SA Westjohn International Marketing Review 31 (1), 30-50, 2014 | 47 | 2014 |
| Acting on anger: Cultural value moderators of the effects of consumer animosity SA Westjohn, P Magnusson, Y Peng, H Jung Journal of International Business Studies 52 (8), 1591-615, 2021 | 43 | 2021 |
| Effectiveness of absurdity in advertising across cultures K Gelbrich, D Gäthke, SA Westjohn Journal of Promotion Management 18 (4), 393-413, 2012 | 42 | 2012 |
| Trust Propensity across Cultures: The Role of Collectivism SA Westjohn, P Magnusson, GR Franke, Y Peng Journal of International Marketing 30 (1), 1-17, 2022 | 38 | 2022 |
| A longitudinal analysis of country image and brand origin effects P Magnusson, S Zdravkovic, SA Westjohn International Marketing Review 39 (4), 912-930, 2022 | 24 | 2022 |
Peter MagnussonProfessor of Marketing and Department Chair, University of Texas Rio Grande ValleyVerified email at utrgv.edu
