Stanford A. Westjohn

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	All	Since 2018
Citations	2202	1258
h-index	18	17
i10-index	23	21

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2010201120122013201420152016201720182019202020212022202317 46 67 98 132 153 196 206 215 225 232 233 240 112

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Peter MagnussonProfessor of Marketing and Department Chair, University of Texas Rio Grande ValleyVerified email at utrgv.edu
Srđan ZdravkovićBryant University - Professor of Marketing and International BusinessVerified email at bryant.edu
Katja GelbrichFull Professor of Business Administration & International ManagementVerified email at ku.de
Mark J. ArnoldSaint Louis UniversityVerified email at slu.edu
Rick T. WilsonTexas State UniversityVerified email at txstate.edu
Nitish SinghProfessor of International Business, Saint Louis UniversityVerified email at slu.edu
MASAAKI KOTABEThe Washburn Chair Professor of International Business and Marketing, Temple UniversityVerified email at temple.edu
Janet Y. MurrayE. Desmond Lee Professor for Developing Women Leaders and Entrepreneurs in International Business, University of Missouri-St. LouisVerified email at umsl.edu
vijaykumar KrishnanProfessor of Marketing, Northern Illinois UniversityVerified email at niu.edu
Nancy J. SirianniTexas State UniversityVerified email at txstate.edu
Yi PengTennessee Tech UniversityVerified email at tntech.edu
Robert PetersonNorthern Illinois UniversityVerified email at niu.edu
Holger RoschkProfessor, Aalborg UniversityVerified email at business.aau.dk
Dario MiocevicProfessor of Marketing, University of Split, Faculty of Economics, Business and TourismVerified email at efst.hr

Stanford A. Westjohn

University of Alabama

Verified email at cba.ua.edu

International Marketing Global Marketing Global Marketing Strategy Global Branding International Business


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review, 2011	388	2011
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks P Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA Westjohn International Marketing Review 25 (2), 183-201, 2008	229	2008
Responsiveness to global and local consumer culture positioning: A personality and collective identity perspective SA Westjohn, N Singh, P Magnusson Journal of International Marketing 20 (1), 58-73, 2012	213	2012
The role of cultural intelligence in marketing adaptation and export performance P Magnusson, SA Westjohn, AV Semenov, AA Randrianasolo, ... Journal of International Marketing 21 (4), 44-61, 2013	194	2013
Technology readiness and usage: a global-identity perspective SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou Journal of the Academy of Marketing Science 37, 250-265, 2009	165	2009
Global sourcing strategy and performance of knowledge-intensive business services: a two-stage strategic fit model JY Murray, M Kotabe, SA Westjohn Journal of International Marketing 17 (4), 90-105, 2009	141	2009
The spillover effects of prototype brand transgressions on country image and related brands P Magnusson, V Krishnan, SA Westjohn, S Zdravkovic Journal of International Marketing 22 (1), 21-38, 2014	133	2014
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review, 2011	98	2011
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations P Magnusson, SA Westjohn, NJ Sirianni Journal of International Business Studies 50, 318-338, 2019	95	2019
Order-of-entry effects for service firms in developing markets: An examination of multinational advertising agencies P Magnusson, SA Westjohn, DJ Boggs Journal of International Marketing 17 (2), 23-41, 2009	91	2009
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning SA Westjohn, MJ Arnold, P Magnusson, K Reynolds Journal of International Marketing 24 (2), 22-39, 2016	72	2016
15 Is there a country-of-origin theory? P Magnusson, SA Westjohn Handbook of research in international marketing, 292, 2011	60	2011
Export Performance: A Focus on Discretionary Adaptation SA Westjohn, P Magnusson Journal of International Marketing 25 (4), 70-88, 2017	55	2017
An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification P Magnusson, SA Westjohn, S Zdravkovic International Marketing Review, 2015	47	2015
The influence of national cultural values on the use of rewards alignment to improve sales collaboration P Magnusson, R Peterson, SA Westjohn International Marketing Review 31 (1), 30-50, 2014	40	2014
Eastern versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization SA Westjohn, H Roschk, P Magnusson Journal of International Marketing 25 (1), 72-90, 2017	35	2017
Effectiveness of absurdity in advertising across cultures K Gelbrich, D Gäthke, SA Westjohn Journal of Promotion Management 18 (4), 393-413, 2012	30	2012
Acting on anger: Cultural value moderators of the effects of consumer animosity SA Westjohn, P Magnusson, Y Peng, H Jung Journal of International Business Studies 52 (8), 1591-615, 2021	24	2021
Environmental dynamics and first-mover advantages in emerging markets P Magnusson, SA Westjohn, GL Gordon, TW Aurand Marketing Management Journal 22 (1), 17-34, 2012	17	2012
16 Theory of the global consumer SA Westjohn, P Magnusson Handbook of research in international marketing, 317, 2011	14	2011

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