| Powerful or powerless customers: the influence of gratitude on engagement with CSR AS Mattila, L Wu, C Choi Journal of Services Marketing 30 (5), 519-528, 2016 | 71 | 2016 |
| The effects of promotion framing on consumers' price perceptions: The moderating role of a personal sense of power C Choi, A S. Mattila Journal of Service Management 25 (1), 149-160, 2014 | 68 | 2014 |
| The effects of internal and external reference prices on travelers’ price evaluations C Choi, AS Mattila Journal of Travel Research 57 (8), 1068-1077, 2018 | 52 | 2018 |
| The effects of other customers’ dress style on customers’ approach behaviors: the moderating role of sense of power C Choi, AS Mattila Cornell Hospitality Quarterly 57 (2), 211-218, 2016 | 50 | 2016 |
| The influence of pricing strategies on willingness to pay for accommodations: Anchoring, framing, and metric compatibility S Tanford, C Choi, SJ Joe Journal of Travel Research 58 (6), 932-944, 2019 | 46 | 2019 |
| The influence of preciseness of price information on the travel option choice J Kim, YG Cui, C Choi, SJ Lee, R Marshall Tourism Management 79, 104012, 2020 | 40 | 2020 |
| Reference price and its asymmetric effects on price evaluations: The moderating role of gender C Choi, SJ Joe, AS Mattila Cornell Hospitality Quarterly 59 (2), 189-194, 2018 | 40 | 2018 |
| The effect of fellow customer on complaining behaviors: the moderating role of gender S Joe, C Choi International Journal of Contemporary Hospitality Management 31 (8), 3116-3133, 2019 | 35 | 2019 |
| Revenue management in the context of movie theaters: Is it fair? C Choi, M Jeong, AS Mattila Journal of Revenue and Pricing Management 14, 72-83, 2015 | 35 | 2015 |
| Influence of scarcity on travel decisions and cognitive dissonance EJ Kim, C Choi, S Tanford Asia Pacific Journal of Tourism Research 25 (7), 721-735, 2020 | 33 | 2020 |
| Assessing the relationship between waiting services and customer satisfaction in family restaurants C Choi, A Sheel Journal of Quality Assurance in Hospitality & Tourism 13 (1), 24-36, 2012 | 31 | 2012 |
| An analysis of consumers’ reactions to travel websites’ discrimination by computer platform AS Mattila, C Choi Cornell Hospitality Quarterly 55 (2), 210-215, 2014 | 17 | 2014 |
| Family versus couples: How travel goal influences evaluations of bundled travel packages EJ Kim, S Tanford, C Choi Journal of Vacation Marketing 26 (1), 3-17, 2020 | 16 | 2020 |
| The role of reference prices in the lodging industry: the moderating effect of an individual’s psychological state C Choi, S Choi, AS Mattila Journal of Travel & Tourism Marketing 36 (4), 511-520, 2019 | 16 | 2019 |
| The influence of scarcity cues and price bundling on menu item selection NH Nazlan, S Tanford, C Raab, C Choi Journal of foodservice business research 21 (4), 420-439, 2018 | 16 | 2018 |
| Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption S Choi, SX Liu, C Choi Marketing Letters 33 (1), 129-142, 2022 | 15 | 2022 |
| The upper echelon effect on restaurant franchising: the moderating role of internationalization WS Lee, C Choi, J Moon International Journal of Culture, Tourism and Hospitality Research 12 (1), 15-28, 2018 | 14 | 2018 |
| The effect of assortment pricing on choice and satisfaction: The moderating role of consumer characteristics C Choi, AS Mattila, A Upneja Cornell Hospitality Quarterly 59 (1), 6-14, 2018 | 12 | 2018 |
| Dress for success: the effect of exhibitors’ dress conformity and self-construal on attendees’ approach behavior J Sun, C Choi, B Bai Journal of Travel & Tourism Marketing 35 (6), 706-714, 2018 | 10 | 2018 |
| The impact of virtual presence on willingness to book: The moderating role of self-construal and gender S Joe, C Choi, J Busser International Journal of Hospitality Management 98, 103021, 2021 | 9 | 2021 |
Anna S. MattilaPennsylvania State UniversityVerified email at psu.edu
