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Vilma Todri
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Towards a digital attribution model: Measuring the impact of display advertising on online consumer behavior
A Ghose, V Todri
MIS quarterly 40 (4), 889-910, 2016
2062016
The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms
P Adamopoulos, A Ghose, V Todri
Information Systems Research 29 (3), 612-640, 2018
1972018
Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics across the Purchase Funnel
V Todri, A Ghose, PV Sing
Information Systems Research 31 (1), 102-125, 2020
902020
Social commerce: An empirical examination of the antecedents and consequences of commerce in social network platforms
V Todri, P Adamopoulos
Proceedings of the 35th International Conference on Information Systems, ICIS, 2014
472014
Frontiers: The Impact of Ad-blockers on Online Consumer Behavior
V Todri
Marketing Science 41 (1), 7-18, 2021
392021
The effectiveness of marketing strategies in social media: Evidence from promotional events
P Adamopoulos, V Todri
Proceedings of the 21th ACM SIGKDD International Conference on Knowledge …, 2015
392015
Is distance really dead in the online world? The moderating role of geographical distance on the effectiveness of electronic word of mouth
V Todri, P Adamopoulos, M Andrews
Journal of Marketing 86 (4), 118-140, 2022
342022
Social media analytics: the effectiveness of promotional events on brand user base in social media
P Adamopoulos, V Todri
Proceedings of the 35th International Conference on Information Systems, ICIS, 2014
212014
Demand effects of the internet-of-things sales channel: Evidence from automating the purchase process
P Adamopoulos, V Todri, A Ghose
Information Systems Research 32 (1), 238-267, 2020
192020
Personality-Based Recommendations: Evidence from Amazon. com.
P Adamopoulos, V Todri
9th ACM Conference on Recommender systems, 2015
192015
Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics
A Ghose, PV Singh, V Todri
Proceedings of the 38th International Conference on Information Systems, ICIS, 2017
182017
The Effectiveness of Promotional Events in Social Media
P Adamopoulos, V Todri
Workshop on Information Systems and Economics (WISE 2014), Gathered from …, 2014
72014
Estimating the Impact of User Personality Traits on Word-of-Mouth: Text-mining Microblogging Platforms
P Adamopoulos, A Ghose, V Todri
Available at SSRN 2679199, 2015
62015
Demand Effects of the Internet-of-Things Sales Channel
P Adamopoulos, A Ghose, V Todri
Proceedings of the 39th International Conference on Information Systems, ICIS, 2018
22018
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Articles 1–14