Towards a digital attribution model: Measuring the impact of display advertising on online consumer behavior A Ghose, V Todri MIS quarterly 40 (4), 889-910, 2016 | 225 | 2016 |
The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms P Adamopoulos, A Ghose, V Todri Information Systems Research 29 (3), 612-640, 2018 | 218 | 2018 |
Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics across the Purchase Funnel V Todri, A Ghose, PV Sing Information Systems Research 31 (1), 102-125, 2020 | 99 | 2020 |
Frontiers: The Impact of Ad-blockers on Online Consumer Behavior V Todri Marketing Science 41 (1), 7-18, 2021 | 52 | 2021 |
Social commerce: An empirical examination of the antecedents and consequences of commerce in social network platforms V Todri, P Adamopoulos Proceedings of the 35th International Conference on Information Systems, ICIS, 2014 | 47 | 2014 |
Is distance really dead in the online world? The moderating role of geographical distance on the effectiveness of electronic word of mouth V Todri, P Adamopoulos, M Andrews Journal of Marketing 86 (4), 118-140, 2022 | 44 | 2022 |
The effectiveness of marketing strategies in social media: Evidence from promotional events P Adamopoulos, V Todri Proceedings of the 21th ACM SIGKDD International Conference on Knowledge …, 2015 | 42 | 2015 |
Demand effects of the internet-of-things sales channel: Evidence from automating the purchase process P Adamopoulos, V Todri, A Ghose Information Systems Research 32 (1), 238-267, 2020 | 31 | 2020 |
Social media analytics: the effectiveness of promotional events on brand user base in social media P Adamopoulos, V Todri Proceedings of the 35th International Conference on Information Systems, ICIS, 2014 | 23 | 2014 |
Personality-Based Recommendations: Evidence from Amazon. com. P Adamopoulos, V Todri 9th ACM Conference on Recommender systems, 2015 | 19 | 2015 |
Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics A Ghose, PV Singh, V Todri Proceedings of the 38th International Conference on Information Systems, ICIS, 2017 | 18 | 2017 |
The Effectiveness of Promotional Events in Social Media P Adamopoulos, V Todri Workshop on Information Systems and Economics (WISE 2014), Gathered from …, 2014 | 7 | 2014 |
Estimating the Impact of User Personality Traits on Word-of-Mouth: Text-mining Microblogging Platforms P Adamopoulos, A Ghose, V Todri Available at SSRN 2679199, 2015 | 6 | 2015 |
Demand Effects of the Internet-of-Things Sales Channel P Adamopoulos, A Ghose, V Todri Proceedings of the 39th International Conference on Information Systems, ICIS, 2018 | 2 | 2018 |
EXPRESS: Consumer Social Connectedness and Persuasiveness of Collaborative-Filtering Recommender Systems: Evidence from an Online-to-Offline Recommendation App P Adamopoulos, V Todri Production and Operations Management, 10591478241259422, 2024 | | 2024 |