Gerrit van Bruggen

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	All	Since 2018
Citations	6620	2340
h-index	26	19
i10-index	35	25

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Co-authors

Gary LilienProfessor, Penn StateVerified email at psu.edu
Arvind RangaswamyPenn State UniversityVerified email at psu.edu
Manish KackerMcMaster UniversityVerified email at mcmaster.ca
A SmidtsProfessor of Marketing Research, RSM Erasmus UniversityVerified email at rsm.nl
Kristine DE VALCKProfessor of Marketing, HEC ParisVerified email at hec.fr
Ralf van der LansHong Kong University of Science and TechnologyVerified email at ust.hk
Jehoshua EliashbergUniversity of PennsylvaniaVerified email at wharton.upenn.edu
Arnaud DE BRUYNESSEC Business SchoolVerified email at essec.edu
Jaap E. WieringaUniversity of GroningenVerified email at rug.nl
Jochen WirtzNational University of SingaporeVerified email at nus.edu.sg
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyVerified email at wiwi.uni-frankfurt.de
Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU MunichVerified email at lmu.de
Werner J. ReinartzProfessor of MarketingVerified email at uni-koeln.de
Florian PallasControlExpert GmbHVerified email at controlexpert.com
Sandy JapEmory UniversityVerified email at emory.edu
Kersi D. AntiaProfessor of Marketing, Ivey Business School, CanadaVerified email at ivey.ca
richard staelinFuqua School of Business, Duke UniversityVerified email at duke.edu
Henk VolberdaProfessor of Strategic Management and InnovationVerified email at uva.nl
Zeynep Aydın GökgözAssistant Professor of Marketing, Sabancı UniversityVerified email at sabanciuniv.edu
Berk AtamanOzyegin UniversityVerified email at ozyegin.edu.tr

Gerrit van Bruggen

Professor of Marketing, Rotterdam School of Management, Erasmus University Rotterdam

Verified email at rsm.nl - Homepage

marketing


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Corporate associations and consumer product responses: The moderating role of corporate brand dominance G Berens, CBM Van Riel, GH Van Bruggen Journal of marketing 69 (3), 35-48, 2005	1371	2005
Virtual communities: A marketing perspective K De Valck, GH Van Bruggen, B Wierenga Decision support systems 47 (3), 185-203, 2009	1111	2009
Opportunities and challenges in multichannel marketing: An introduction to the special issue A Rangaswamy, GH Van Bruggen Journal of interactive marketing 19 (2), 5-11, 2005	669	2005
Informants in organizational marketing research: Why use multiple informants and how to aggregate responses GH Van Bruggen, GL Lilien, M Kacker Journal of marketing research 39 (4), 469-478, 2002	434	2002
A viral branching model for predicting the spread of electronic word of mouth R Van der Lans, G Van Bruggen, J Eliashberg, B Wierenga Marketing science 29 (2), 348-365, 2010	349	2010
Managing marketing channel multiplicity GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas Journal of Service Research 13 (3), 331-340, 2010	250	2010
The role of marketing in digital business platforms A Rangaswamy, N Moch, C Felten, G Van Bruggen, JE Wieringa, J Wirtz Journal of Interactive Marketing 51 (1), 72-90, 2020	241	2020
Improving decision making by means of a marketing decision support system GH Van Bruggen, A Smidts, B Wierenga Management Science 44 (5), 645-658, 1998	219	1998
The impact of channel function performance on buyer–seller relationships in marketing channels GH Van Bruggen, M Kacker, C Nieuwlaat International Journal of Research in Marketing 22 (2), 141-158, 2005	202	2005
DSS effectiveness in marketing resource allocation decisions: Reality vs. perception GL Lilien, A Rangaswamy, GH Van Bruggen, K Starke Information Systems Research 15 (3), 216-235, 2004	184	2004
The integration of marketing problem-solving modes and marketing management support systems B Wierenga, GH Van Bruggen Journal of marketing 61 (3), 21-37, 1997	148	1997
Marketing management support systems: Principles, tools, and implementation B Wierenga, GH Van Bruggen Springer Science & Business Media, 2000	140	2000
How incorporating feedback mechanisms in a DSS affects DSS evaluations U Kayande, A De Bruyn, GL Lilien, A Rangaswamy, GH Van Bruggen Information Systems Research 20 (4), 527-546, 2009	129	2009
The success of marketing management support systems B Wierenga, GH Van Bruggen, R Staelin Marketing Science 18 (3), 196-207, 1999	119	1999
The dependent variable in research into the effects of creativity support systems: Quality and quantity of ideas B Wierenga, GH Van Bruggen MIS quarterly, 81-87, 1998	116	1998
Environmental turbulence: A look into its dimensionality H Volberda, G Van Bruggen	105	1997
Bridging the marketing theory–practice gap with marketing engineering GL Lilien, A Rangaswamy, GH Van Bruggen, B Wierenga Journal of Business Research 55 (2), 111-121, 2002	76	2002
Prediction Markets as institutional forecasting support systems GH Van Bruggen, M Spann, GL Lilien, B Skiera Decision Support Systems 49 (4), 404-416, 2010	67	2010
Incorporating business unit managers' perspectives in corporate-branding strategy decision making CBM Van Riel, GH Van Bruggen Corporate Reputation Review 5, 241-251, 2002	61	2002
The impact of the quality of a marketing decision support system: An experimental study GH Van Bruggen, A Smidts, B Wierenga International Journal of Research in Marketing 13 (4), 331-343, 1996	60	1996

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