Maria Lagomarsino
Cited by
Cited by
When saving the planet is worth more than avoiding destruction: The importance of message framing when speaking to egoistic individuals
M Lagomarsino, L Lemarié, M Puntiroli
Journal of Business Research 118, 162-176, 2020
Choosing imagery in advertising healthy food to children: Are cartoons the most effective visual strategy?
M Lagomarsino, LS Suggs
Journal of Advertising Research 58 (4), 487-498, 2018
Do I need to charge right now? Tailored choice architecture design can increase preferences for electric vehicle smart charging
M Lagomarsino, M van der Kam, D Parra, UJJ Hahnel
Energy Policy 162, 112818, 2022
Addressing climate change with behavioral science: A global intervention tournament in 63 countries
M Vlasceanu, KC Doell, JB Bak-Coleman, B Todorova, ...
Science advances 10 (6), eadj5778, 2024
Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)
M Lagomarsino, L Lemarie
Psychology & Marketing 39 (1), 227-238, 2022
Co-Adoption Pathways Toward a Low-Carbon Energy System
M Lagomarsino, M van der Kam, Z Rahmani Azad, D Parra, UJJ Hahnel
Available at SSRN 4443494, 2023
New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets
M Lagomarsino, M Herrmann, UJJ Hahnel, T Brosch
Cleaner Energy Systems, 100109, 2024
Hope for the environment: Influence of goal and temporal focus of emotions on behavior
L Maria, L Linda
International Journal ofConsumer Studies 48 (2), e13020, 2024
An empirical agent-based model of consumer co-adoption of low-carbon technologies to inform energy policy–Supplementary material
M van der Kam, M Lagomarsino, E Azar, UJJ Hahnel, D Parra
11.2 How Choice Architecture Design Affects Preference for EV Smart Charging
M Lagomarsino, M van der Kam, D Parra, UJJ Hahnel
the 6th European Conference on Behaviour Change for Energy Efficiency, 247, 2021
Unveiling the role of hope in guiding behavior
M Lagomarsino
Neuchâtel, 2019
Triggering emotions to promote pro-environmental behaviors. The role of temporal focus and gender
M Lagomarsino, L Lemarie
47th EMAC Annual Conference., 2018
Do All Emotions Promote Pro-Environmental Behaviors? The Role of Emotions in Temporal Focus
M Lagomarsino, L Lemarie
AMA's annual Marketing and Public Policy Conference 2018., 2018
Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-environmental Behaviors: An Abstract
M Lagomarsino, L Lemarié
Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018
Should we hope about climate change? The power of hope for engaging in pro-environmental behaviors
M Lagomarsino, L Lemarie
Academy of Marketing Science 20th World Marketing Congress., 2017
Dynamic Renewable Energy Tariffs with Flexibility Constraints to Promote Energy Sufficiency: Insights from Behavioral Economics
M Lagomarsino, T Brosch, UJJ Hahnel
Available at SSRN 4813517, 0
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