Alexandra Krallman
Alexandra Krallman
Assistant Professor of Marketing, University of North Carolina at Wilmington
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Cited by
# IHateYourBrand: adaptive service recovery strategies on Twitter
AK Abney, MJ Pelletier, TRS Ford, AB Horky
Journal of Services Marketing, 2017
Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter
JE Collier, DC Barnes, AK Abney, MJ Pelletier
Journal of Business Research 84, 150-161, 2018
One Size Doesn’t Fit All: A Uses And Gratifications Analysis of Social Media Platforms
M Pelletier, A Krallman, F Adams, T Hancock
Journal of Research in Interactive Marketing, 2020
Customer delight: A review and agenda for research
DC Barnes, A Krallman
Journal of Marketing Theory and Practice 27 (2), 174-195, 2019
In their shoes: co-creating value from deaf/hearing perspectives
AK Abney, A White, KJ Shanahan, WB Locander
Journal of Services Marketing, 2017
@ Size vs.# Impact: Social media engagement differences amongst Facebook, Twitter, and Instagram
A Krallman, MJ Pelletier, FG Adams
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Customer delight during a crisis: understanding delight through the lens of transformative service research
DC Barnes, J Mesmer-Magnus, A Krallman, LL Scribner, RM Guidice
Journal of Service Management, 2020
Intercollegiate social media education ecosystem
AK Abney, LA Cook, AK Fox, J Stevens
Journal of Marketing Education 41 (3), 254-269, 2019
A Signaling Theory Approach to Relationship Recovery.
H Kharouf, D Lund, A Krallman, C Pullig
European Journal of Marketing, 2020
The value disruption of uncivil other-customers during online service recovery
TJ Bacile, A Krallman, JS Wolter, ND Beachum
Journal of Services Marketing, 2020
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