| A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights M Khamitov, Y Grégoire, A Suri Journal of the Academy of Marketing Science 48, 519-542, 2020 | 258 | 2020 |
| I can forgive you, but I can’t forgive the firm: An examination of service failures in the sharing economy A Suri, B Huang, S Sénécal Journal of Marketing Theory and Practice 27 (4), 355-370, 2019 | 50 | 2019 |
| Is service recovery of equal importance for private vs public complainers? M Béal, A Suri, N Nguyen, Y Grégoire, S Sénécal Journal of Business Research 153, 392-400, 2022 | 4 | 2022 |
| This product seems better now: How social media influencers’ opinions impact consumers’ post-failure responses A Suri, B Huang, S Sénécal International Journal of Electronic Commerce 27 (3), 297-323, 2023 | 3 | 2023 |
| Toward a science of negative critical incidents: Bridging brand transgression research and service failure-recovery M Khamitov, Y Grégoire, A Suri AP-Advances in Consumer Research 12, 63-64, 2019 | 2 | 2019 |
| Brand warmth elicits feedback, not complaints V Astvansh, A Suri, H Damavandi Journal of the Academy of Marketing Science, 1-23, 2024 | | 2024 |
| Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence SM Poirier, B Huang, A Suri, S Sénécal Psychology & Marketing 41 (2), 292-307, 2024 | | 2024 |
| The greenguard effect: When and why consumers react less negatively following green product failures A Tezer, M Philp, A Suri Journal of the Academy of Marketing Science, 1-18, 2023 | | 2023 |
Yany GregoireHEC MontrealVerified email at hec.ca
