Deanne Brocato
Deanne Brocato
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Understanding the influence of cues from other customers in the service experience: A scale development and validation
ED Brocato, CM Voorhees, J Baker
Journal of retailing 88 (3), 384-398, 2012
Place attachment: an investigation of environments and outcomes in a service context
ED Brocato
The University of Texas at Arlington, 2006
Creating consumer attachment to retail service firms through sense of place
ED Brocato, J Baker, CM Voorhees
Journal of the Academy of Marketing Science 43 (2), 200-220, 2015
It depends: Moderating the relationships among perceived waiting time, anger, and regret
CM Voorhees, J Baker, BL Bourdeau, ED Brocato, JJ Cronin Jr
Journal of Service Research 12 (2), 138-155, 2009
Social media and marketing education: A review of current practices in curriculum development
ED Brocato, NJ White, K Bartkus, AA Brocato
Journal of Marketing Education 37 (2), 76-87, 2015
Television commercial violence
ED Brocato, DA Gentile, RN Laczniak, JA Maier, M Ji-Song
Journal of Advertising 39 (4), 95-108, 2010
When things go wrong: Account strategy following a corporate crisis event
ED Brocato, RA Peterson, VL Crittenden
Corporate Reputation Review 15 (1), 35-51, 2012
Parental restrictive mediation and children's violent video game play: the effectiveness of the Entertainment Software Rating Board (ESRB) rating system
RN Laczniak, L Carlson, D Walker, ED Brocato
Journal of Public Policy & Marketing 36 (1), 70-78, 2017
An investigation into the antecedents of prepurchase online search
J Wang, Z Yang, ED Brocato
Information & Management 55 (3), 285-293, 2018
Push and pull marketing strategies
D Brocato
Wiley International Encyclopedia of Marketing, 2010
Influence of other customers: a scale development
ED Brocato, SB Kleiser
American Marketing Association, Conference Proceedings 16 (1), 128, 2005
Parenting orientations as antecedents of children's violent videogame play
D Walker, RN Laczniak, L Carlson, ED Brocato
Journal of Consumer Affairs 50 (2), 430-457, 2016
The role of medium content and ad format congruity in influencing advertising outcomes
MM Bishop, ED Brocato, A Vijayalakshmi
Journal of Marketing Communications 23 (4), 371-384, 2017
Understanding Parental Mediation of Violent Television Commercials
ED Vijayalakshmi, Akshaya: Laczniak, Russel:Brocato
Journal of Consumer Marketing 36 (5), 551-564, 2019
Improving consumer decisions: the conscious use of primes as performance enhancers
L Nicolao, E Yorkston, D Brocato, VA Brei
BAR-Brazilian Administration Review 13, 19-32, 2016
It Depends: The Influence of Moderating Variables on the Effects of Waiting Time in Services
JJ Cronin Jr, J Baker, BL Bourdeau, ED Brocato, CM Voorhees
The Journal of Service Research 12 (2), 138-150, 2009
New Directions in Retail Research
J Baker, ED Brocato
annual conference of the Academy of Marketing Science Conference, San …, 2006
Les Carlson, and Deanne E. Brocato. 2015. Parenting Orientations as Antecedents of Children’s Violent Videogame Play
D Walker, RN Laczniak
Journal of Consumer Affairs 50 (2), 430-457, 0
Parents’ and children’s violent gameplay: role of co-playing
D Walker, ED Brocato, L Carlson, RN Laczniak
Journal of Consumer Marketing, 2018
Retailing in the Digital Age: Surviving Mobile App Failure: An Abstract
DM Nagel, JJ Cronin, BL Bourdeau, CD Hopkins, D Brocato
Academy of Marketing Science World Marketing Congress, 943-944, 2018
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