Werner Kunz
Werner Kunz
Professor of Marketing, University of Massachusetts Boston
Verified email at umb.edu - Homepage
Title
Cited by
Cited by
Year
How to transform consumers into fans of your brand
B Jahn, W Kunz
Journal of Service Management 23 (3), 344-361, 2012
8082012
Brave new world: service robots in the frontline
J Wirtz, PG Patterson, WH Kunz, T Gruber, VN Lu, S Paluch, A Martins
Journal of Service Management, 2018
5492018
“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
B Larivière, D Bowen, TW Andreassen, W Kunz, NJ Sirianni, C Voss, ...
Journal of Business Research 79, 238-246, 2017
4092017
Consumer trust in service companies: a multiple mediating analysis
R Kantsperger, WH Kunz
Managing Service Quality 20 (1), 4-25, 2010
3322010
How does perceived firm innovativeness affect the consumer?
W Kunz, B Schmitt, A Meyer
Journal of Business Research 64 (8), 816-822, 2011
2412011
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
B Larivière, H Joosten, EC Malthouse, M Birgelen, P Aksoy, WH Kunz, ...
Journal of Service Management 24 (3), 268-293, 2013
2352013
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing, 2017
1742017
Toward a deeper understanding of service marketing: the past, the present, and the future
WH Kunz, J Hogreve
International Journal of Research in Marketing 28 (3), 231-247, 2011
1552011
Helping firms reduce complexity in multichannel online data: A new taxonomy-based approach for customer journeys
E Anderl, JH Schumann, W Kunz
Journal of Retailing 92 (2), 185-203, 2016
1172016
Managing overall service quality in customer care centers: Empirical findings of a multi‐perspective approach
R Kantsperger, WH Kunz
International Journal of Service Industry Management, 2005
1032005
Managing overall service quality in customer care centers: Empirical findings of a multi‐perspective approach
R Kantsperger, WH Kunz
International Journal of Service Industry Management, 2005
1032005
Creators, multipliers, and lurkers: who contributes and who benefits at online review sites
A Munzel, WH Kunz
Journal of Service Management, 2014
1022014
Service robots, customers, and service employees: what can we learn from the academic literature and where are the gaps?
VN Lu, J Wirtz, W Kunz, S Paluch, T Gruber, A Martins, P Patterson
Journal of Service Theory and Practice, 2020
942020
Adapting behavioral interventions for social media delivery
S Pagoto, ME Waring, CN May, EY Ding, WH Kunz, R Hayes, JL Oleski
Journal of medical Internet research 18 (1), e24, 2016
892016
Trust development in e‐services: A cohort analysis of millennials and baby boomers
M Obal, W Kunz
Journal of Service Management, 2013
882013
How mobile payment influences the overall store price image
T Falk, WH Kunz, JJL Schepers, AJ Mrozek
Journal of Business Research 69 (7), 2417-2423, 2016
792016
Relationship between Online Retailers’ Reputation and Product Returns
G Walsh, AK Albrecht, W Kunz, CF Hofacker
British Journal of Management 27 (1), 3-20, 2016
582016
From virtual travelers to real friends: Relationship-building insights from an online travel community
W Kunz, S Seshadri
Journal of Business Research 68 (9), 1822-1828, 2015
552015
Segmentierungsmodell für die Kundenintegration in Dienstleistungsinnovationsprozesse–Eine Anreiz-Beitrags-theoretische Analyse
WH Kunz, M Mangold
Dienstleistungsinnovation. Forum Dienstleistungsmanagement, Wiesbaden, 327-355, 2004
492004
Does the host match the content? A taxonomical update on online consumption communities
J Breitsohl, WH Kunz, D Dowell
Journal of Marketing Management 31 (9-10), 1040-1064, 2015
482015
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Articles 1–20