Yili (Kevin) Hong
Cited by
Cited by
On Product Uncertainty in Online Markets: Theory and Evidence
A Dimoka, Y Hong, PA Pavlou
MIS Quarterly 36 (2), 395-426, 2012
Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents
Y Hong, PA Pavlou
Information Systems Research 25 (2), 328-344, 2014
Stimulating Online Reviews by Combining Financial Incentives and Social Norms
G Burtch, Y Hong, R Bapna, V Griskevicius
Management Science 64 (5), 2065-2082, 2018
How Do On‐demand Ridesharing Services Affect Traffic Congestion? The Moderating Role of Urban Compactness
Z Li, C Liang, Y Hong, Z Zhang
Production and Operations Management 31 (1), 239-258, 2022
Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding
Y Hong, Y Hu, G Burtch
MIS Quarterly 42 (4), 1211-1224, 2018
Social Network Integration and User Content Generation: Evidence from Natural Experiments
N Huang, Y Hong, G Burtch
MIS Quarterly 41 (4), 1035-1058, 2017
Culture, Conformity and Emotional Suppression in Online Reviews
Y Hong, N Huang, G Burtch, C Li
Journal of the Association for Information Systems 17 (11), 737-758, 2016
Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews
N Huang, G Burtch, Y Hong, E Polman
Journal of Consumer Psychology 26 (4), 474-482, 2016
On Buyer Selection of Service Providers in Online Outsourcing Platforms for IT Services
Y Hong, PA Pavlou
Information Systems Research 28 (3), 547-562, 2017
The Value of Multi-Dimensional Rating Systems: Evidence from a Natural Experiment and Randomized Experiments
PY Chen, Y Hong, Y Liu
Management Science 64 (10), 4471-4965, 2018
Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments
N Huang, G Burtch, B Gu, Y Hong, C Liang, K Wang, D Fu, B Yang
Management Science 65 (1), 327–345, 2019
Spillover Effects of Financial Incentives on Non-Incentivized User Engagement: Evidence from an Online Knowledge Exchange Platform
L Kuang, N Huang, Y Hong, Z Yan
Journal of Management Information Systems 36 (1), 289-320, 2019
Unemployment and Worker Participation in the Gig Economy: Evidence from An Online Labor Market
N Huang, G Burtch, Y Hong, PA Pavlou
Information Systems Research 31 (2), 297-652, 2020
On the Role of Fairness and Social Distance in Designing Effective Social Referral Systems
Y Hong, PA Pavlou, N Shi, K Wang
MIS Quarterly 41 (3), 787-809, 2017
Comparing Open and Sealed Bid Auctions: Evidence from Online Labor Markets
Y Hong, CA Wang, PA Pavlou
Information Systems Research 27 (1), 49-69, 2016
On the Role of Provision Points in Online Crowdfunding
G Burtch, Y Hong, D Liu
Journal of Management Information Systems 35 (1), 117-144, 2017
How do peer awards motivate creative content? Experimental evidence from Reddit
G Burtch, Q He, Y Hong, D Lee
Management Science 68 (5), 3488-3506, 2022
Do ride-sharing services affect traffic congestion? An empirical study of uber entry
Z Li, Y Hong, Z Zhang
Social Science Research Network 2002, 1-29, 2016
Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content
Y Hu, A Xu, Y Hong, D Gal, V Sinha, R Akkiraju
Journal of Management Information Systems 36 (3), 893-930, 2019
Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch. tv
K Zhao, Y Hu, Y Hong, JC Westland
Journal of the Association for Information Systems 22 (4), 1076-1098, 2021
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