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fang wan
fang wan
Professor of Marketing, Asper School of Business, University of Manitoba
Adresse e-mail validée de umanitoba.ca - Page d'accueil
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The harm of symbolic actions and green-washing: Corporate actions and communications on environmental performance and their financial implications
K Walker, F Wan
Journal of business ethics 109, 227-242, 2012
8282012
Cross-cultural differences in the refusal to accept a small gift: the differential influence of reciprocity norms on Asians and North Americans.
H Shen, F Wan, RS Wyer Jr
Journal of Personality and Social Psychology 100 (2), 271, 2011
1862011
Giving an “e‐human touch” to e‐tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent
S Sivaramakrishnan, F Wan, Z Tang
Journal of Interactive Marketing 21 (1), 60-75, 2007
1252007
Passionate Surfers in Image-Driven Consumer Culture: Fashion-Conscious, Appearance-Savvy People and Their Way of Life.
F Wan, S Yuon, T Fang
Advances in consumer research 28 (1), 2001
1002001
Is self-character similarity always beneficial?
N Bhatnagar, F Wan
Journal of Advertising 40 (2), 39-50, 2011
792011
Perceived impact of thin female models in advertising: A cross‐cultural examination of third person perception and its impact on behaviors
F Wan, RJ Faber, A Fung
Asia Pacific Journal of Marketing and Logistics 15 (1/2), 51-73, 2003
612003
The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising
H Jiang, huimin Tan, Y Liu, F Wan, D Gursoy
Annals of tourism research 83, 2020
472020
Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective
M Cheng, J Liu, J Qi, F Wan
Industrial Marketing Management 98, 41-58, 2021
462021
Defensive reactions to slim female images in advertising: The moderating role of mode of exposure
F Wan, TL Ansons, A Chattopadhyay, JP Leboe
Organizational Behavior and Human Decision Processes 120 (1), 37-46, 2013
452013
A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry
N Ni, F Wan
Journal of Brand Management 15, 433-451, 2008
422008
Motivations to regulate online gambling and violent game sites: An account of the third-person effect
F Wan, S Youn
Journal of Interactive Advertising 5 (1), 46-59, 2004
422004
Love or hate, depends on who's saying it: How legitimacy of brand rejection alters brand preferences
M Hu, P Qiu, F Wan, T Stillman
Journal of Business Research 90, 164-170, 2018
362018
实验研究中的调节变量和中介变量
张莉, Wan Fang, 林与川Qiu Pingping
管理科学 24 (1), 108-116, 2011
332011
The behavioral implications of consumer trust across brick-and-mortar and online retail channels
Q Chen, DA Griffith, F Wan
Journal of Marketing Channels 11 (4), 61-87, 2004
252004
The influence of immersion on product placement effectiveness: a synthesis and review of product placement in traditional and digital media
TL Ansons, F Wan, JP Leboe
Handbook of research on digital media and advertising: user generated …, 2011
132011
We should censor because they are vulnerable: censorship of controversial web sites and the third-person perception
S Youn, F Wan, RJ Faber
PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 72-81, 2001
102001
Consumers' optimal experience on commercial web sites: A congruency effect of web atmospheric design and consumers' surfing goal
F Wan, N Nan, M Smith
Contemporary research in e-branding, 78-94, 2009
72009
Web User's Optimal Online Experience: An Examination of the Effects of Web Navigation Design and Web User Motive
F Wan, N Nan
Experiential 3-D E-commerce Conference, 2001
62001
Transformation and rebirth of Chinese brands: A Case from the hotel industry
H Tan, F Wan, P Qiu
Journal of Teaching in International Business 28 (2), 116-129, 2017
42017
All friendliness is not created equal: The role of impression management goals and server connectedness in consumer embarrassment and server experience
F Wan, N Bhatnagar, P Qiu
The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008
42008
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