| The impact of coronavirus on service ecosystems as service mega-disruptions S Kabadayi, GE O’Connor, S Tuzovic Journal of Services Marketing 34 (6), 809-817, 2020 | 177 | 2020 |
| Conceptualizing the multiple dimensions of consumer financial vulnerability GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ... Journal of Business Research 100, 421-430, 2019 | 109 | 2019 |
| Patient experience in the digital age: An investigation into the effect of generational cohorts L Alkire, GE O'Connor, S Myrden, S Köcher Journal of Retailing and Consumer Services 57, 102221, 2020 | 69 | 2020 |
| Examining antecedents of health insurance literacy: The role of locus of control, cognitive style, and financial knowledge GE O'Connor, S Kabadayi Journal of Consumer Affairs 54 (1), 227-260, 2020 | 36 | 2020 |
| Exploring the interplay of cognitive style and demographics in consumers' financial knowledge GE O'Connor Journal of Consumer Affairs 53 (2), 382-423, 2019 | 31 | 2019 |
| Emerging promotional and pricing approaches in the US pharmaceutical market G Elizabeth O’Connor Journal of Product & Brand Management 23 (7), 572-580, 2014 | 22 | 2014 |
| An intersectional approach to evaluating consumer financial literacy MG Nejad, G O’Connor Journal of Financial Services Marketing 21, 308-324, 2016 | 20 | 2016 |
| Is savings automation helpful to liquid savings? It depends on whether you have a savings habit C Newmeyer, D Warmath, GE O’Connor, N Wong Journal of public policy & marketing 40 (2), 285-297, 2021 | 18 | 2021 |
| Exploring the antecedents of financial well-being: where we are and where we go from here S Kabadayi, GE O’Connor International Journal of Bank Marketing 37 (4), 930-933, 2019 | 12 | 2019 |
| The relationships of competition and demographics to the pricing of health insurance premiums in Affordable Care Act–era health insurance markets GE O'Connor Journal of Public Policy & Marketing 37 (1), 88-105, 2018 | 12 | 2018 |
| Digital health experience: a regulatory focus perspective GE O'Connor, S Myrden, L Alkire, K Lee, S Köcher, J Kandampully, ... Journal of Interactive Marketing 56 (1), 121-136, 2021 | 11 | 2021 |
| The impact of insurance coverage on consumer utilization of health services: An exploratory study GE O'Connor International Journal of Bank Marketing 33 (3), 276-297, 2015 | 10 | 2015 |
| Reducing referral leakage: an analysis of health-care referrals in a service ecosystem GE O’Connor, LA Cook Journal of Services Marketing 34 (4), 513-528, 2020 | 9 | 2020 |
| Investigating the significance of insurance and income on health service utilization across generational cohorts GE O'Connor Journal of Financial Services Marketing 21, 19-33, 2016 | 9 | 2016 |
| The effects of cognitive style, shopping experience and consumer demographics on consumer reactions to quantity surcharges H Estelami, G O'Connor Journal of Promotion Management 25 (2), 161-180, 2019 | 8 | 2019 |
| Alkire (née Nasr) GE O’Connor, S Myrden L., Lee, K., Köcher, S., Kandampully, J., & Williams, JD, 121-136, 2021 | 5 | 2021 |
| Have I saved enough to social distance? The role of household financial preparedness in public health response D Warmath, GE O'Connor, C Newmeyer, N Wong Journal of Consumer Affairs 56 (1), 319-338, 2022 | 4 | 2022 |
| Exploring Antecedents Of Unethical Business Decisions G O'Connor, M Nejad, H Estelami American Journal of Business Education (AJBE) 13 (2), 27-40, 2020 | 3 | 2020 |
| Toward a holistic measure of financial wellness: The relationship between perceived financial well-being and financial vulnerability D Warmath, C Espey Newmeyer, GE O’Connor, N Wong 2019 Academic Research Colloquium for Financial Planning and Related Disciplines, 2018 | 3 | 2018 |
| The role of social psychological factors in vulnerability to financial hardship D Warmath, G Elizabeth O'Connor, N Wong, C Newmeyer Journal of Consumer Affairs 56 (3), 1148-1177, 2022 | 2 | 2022 |
Nancy WongUniversity of WisconsinVerified email at wisc.edu
