| " An Emerald Green Jaguar, A House on Nantucket, and an African Safari:" Wish Lists and Consumption Dreams in Materialist Society. S Fournier, M Guiry Advances in consumer research 20 (1), 1993 | 111 | 1993 |
| Brave new World of Warcraft: A conceptual framework for active escapism A Kuo, RJ Lutz, JL Hiler Journal of Consumer Marketing 33 (7), 498-506, 2016 | 98 | 2016 |
| From Super Mario to Skyrim: A framework for the evolution of video game consumption A Kuo, JL Hiler, RJ Lutz Journal of Consumer Behaviour 16 (2), 101-120, 2017 | 52 | 2017 |
| Making inconsistent worlds: a conceptual framework for co-competition JL Hiler, LA Cook, WM Northington Journal of Consumer Marketing 35 (3), 254-263, 2018 | 12 | 2018 |
| The role of motives and decision rules in restaurant tipping JL Hiler Louisiana State University and Agricultural & Mechanical College, 2015 | 4 | 2015 |
| Why do we twitch? Vicarious consumption in video-game livestreaming H Kohls, JL Hiler, LA Cook Journal of Consumer Marketing 40 (6), 639-650, 2023 | 2 | 2023 |
| Inclusive Marketing Education: Understanding the Role of Gender in the Student Experience. A Hepworth, JB Weeks, J Hiler Research in Higher Education Journal 44, 2023 | | 2023 |
| Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract LA Cook, W Northington, J Hiler Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
| We’re Not So Different: A Study of the Body-Positivity and Fitness Enthusiast Consumer Tribes AE Kerns, JL Hiler Back to the Future: Revisiting the Foundations of Marketing, 198, 2018 | | 2018 |
| The Mask We Wear: Consumer Escapism Through Cosplay J Hiler, A Kuo ACR North American Advances, 2014 | | 2014 |
| Co-Creation and Co-Production of Value: Competition Amongst Subcultures of Consumption J Hiler ACR North American Advances, 2012 | | 2012 |
