| Factors influencing the use of social media by SMEs and its performance outcomes S Ainin, F Parveen, S Moghavvemi, NI Jaafar, NL Mohd Shuib Industrial Management & Data Systems 115 (3), 570-588, 2015 | 844 | 2015 |
| Social media usage and organizational performance: Reflections of Malaysian social media managers F Parveen, NI Jaafar, S Ainin Telematics and informatics 32 (1), 67-78, 2015 | 574 | 2015 |
| Social media as a complementary learning tool for teaching and learning: The case of youtube S Moghavvemi, A Sulaiman, NI Jaafar, N Kasem The International journal of management education 16 (1), 37-42, 2018 | 531 | 2018 |
| Social media effects on fostering online civic engagement and building citizen trust and trust in institutions AM Warren, A Sulaiman, NI Jaafar Government information quarterly 31 (2), 291-301, 2014 | 481 | 2014 |
| Understanding the impact of social media usage among organizations FP Tajudeen, NI Jaafar, S Ainin Information & management 55 (3), 308-321, 2018 | 456 | 2018 |
| Facebook usage, socialization and academic performance S Ainin, MM Naqshbandi, S Moghavvemi, NI Jaafar Computers & Education 83, 64-73, 2015 | 444 | 2015 |
| Social media’s impact on organizational performance and entrepreneurial orientation in organizations F Parveen, NI Jaafar, S Ainin Management Decision 54 (9), 2208-2234, 2016 | 312 | 2016 |
| A study on consumers’ attitude towards online shopping in China G Jun, NI Jaafar International Journal of Business and Social Science 2 (22), 122-132, 2011 | 228 | 2011 |
| Sentiment analysis of big data: methods, applications, and open challenges S Shayaa, NI Jaafar, S Bahri, A Sulaiman, PS Wai, YW Chung, AZ Piprani, ... Ieee Access 6, 37807-37827, 2018 | 203 | 2018 |
| The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce LY Leong, NI Jaafar, S Ainin Computers in Human Behavior 78, 160-173, 2018 | 199 | 2018 |
| An overview of mobile banking adoption among the urban community A Sulaiman, NI Jaafar, S Mohezar International Journal of Mobile Communications 5 (2), 157-168, 2007 | 197 | 2007 |
| Understanding impulse purchase in Facebook commerce: does Big Five matter? LY Leong, NI Jaafar, A Sulaiman Internet Research 27 (4), 786-818, 2017 | 134 | 2017 |
| Understanding civic engagement behaviour on Facebook from a social capital theory perspective AM Warren, A Sulaiman, NI Jaafar Behaviour & Information Technology 34 (2), 163-175, 2015 | 133 | 2015 |
| Facebook: The enabler of online civic engagement for activists AM Warren, A Sulaiman, NI Jaafar Computers in Human Behavior 32, 284-289, 2014 | 125 | 2014 |
| Financial behavior and financial position: a structural equation modelling approach RH Zakaria, NIM Jaafar, S Marican Middle-East Journal of Scientific Research 12 (10), 1396-1402, 2012 | 101 | 2012 |
| Understanding Facebook commerce (f-commerce) actual purchase from an artificial neural network perspective. LY Leong, NI Jaafar, S Ainin Journal of Electronic Commerce Research 19 (1), 2018 | 85 | 2018 |
| The impact of digitalisation vision and information technology on organisations' innovation FP Tajudeen, D Nadarajah, NI Jaafar, A Sulaiman European Journal of Innovation Management 25 (2), 607-629, 2022 | 78 | 2022 |
| Supply chain integration and supply chain performance: The mediating role of supply chain resilience AZ Piprani, S Mohezar, NI Jaafar International Journal of Supply Chain Management 9 (3), 58-73, 2020 | 78 | 2020 |
| Prioritizing resilient capability factors of dealing with supply chain disruptions: an analytical hierarchy process (AHP) application in the textile industry AZ Piprani, NI Jaafar, S Mohezar Ali Benchmarking: An International Journal 27 (9), 2537-2563, 2020 | 72 | 2020 |
| Multi-dimensional supply chain flexibility and supply chain resilience: the role of supply chain risks exposure AZ Piprani, NI Jaafar, SM Ali, MS Mubarik, M Shahbaz Operations Management Research 15 (1), 307-325, 2022 | 59 | 2022 |
