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Julian Vieceli
Julian Vieceli
Senior lecturer in Marketing, Swinburne University of Technology
Verified email at swin.edu.au
Title
Cited by
Cited by
Year
An empirical model of attendance factors at major sporting events
J Hall, B O’Mahony, J Vieceli
International journal of hospitality management 29 (2), 328-334, 2010
1682010
Brand salience for fast-moving consumer goods: An empirically based model
J Vieceli, RN Shaw
Journal of marketing management 26 (13-14), 1218-1238, 2010
592010
Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula, Turkey: Community perceptions of changing quality of life and of the sponsoring …
M Polonsky, J Hall, J Vieceli, L Atay, A Akdemir, M Marangoz
Journal of Sustainable Tourism 21 (3), 376-395, 2013
292013
Foundations of consumption and production in the sharing economy
WK Tham, WM Lim, J Vieceli
Electronic Commerce Research 23 (4), 2979-3002, 2023
222023
A model of predictors of attendance at major sporting events
JL Hall, GB O'Mahony, J Vieceli
ANZMAC, 2009
192009
The measurement of the number, uniqueness and valence of brand associations across three product categories
JM Vieceli
Journal of Customer Behaviour 10 (3), 245-269, 2011
162011
An analysis of the antecedents of satisfaction for superannuation fund members
H McDonald, J Vieceli, P Darbyshire
Journal of Financial Services Marketing 8, 11-21, 2003
102003
Increasing loyalty in the arts by bundling consumer benefits
E Hall, W Binney, J Vieceli
Arts and the Market 6 (2), 141-165, 2016
92016
Conceptualising brand salience using memory theory
J Vieceli, F Alpert
Deakin University, 2003
52003
Branding the individual
H McDonald, J Vieceli
Deakin University, 2005
42005
The inhibiting effect of brand salience on recall
J Vieceli, B Sharp
Australian & Newzealand Marketing Academy Conference, Auckland, Newzealand, 2001
42001
Extreme work in extraordinary times: the impact of COVID-stress on the resilience and burnout of frontline paramedic workers–the importance of perceived organisational support
TL Tham, K Alfes, P Holland, L Thynne, J Vieceli
The International Journal of Human Resource Management, 1-24, 2023
32023
Marketing management
J Vieceli, M Valos
Atlantic Publishers & Distri, 2008
32008
Redefining brand salience using memory theory and implications for measurement
J Vieceli, F Alpert
Conference Proceedings, ANZMAC Deakin University, 2002
32002
Using smart technology to enhance the employee well‐being of paramedics
L Thynne, P Holland, J Vieceli, TL Tham
Asia Pacific Journal of Human Resources 61 (4), 933-951, 2023
22023
Findings from the survey on workplace climate and Well-being of Victorian Ambulance Workers (vol. 1)
P Holland, J Viecelli, L Thynne, T Leng Tham
22020
Did Workchoices deliver? Evidence from survey data
K Saville, B Hearn-Mackinnon, J Vieceli
Labour & Industry: a journal of the social and economic relations of work 20 …, 2009
22009
Salience effects on recall
J Vieceli, B Sharp
Deakin University, 2002
22002
Managing the sporting events environment: An empirical model of attendance motivations
J Hall, B O'Mahony, J Vieceli
Deakin University, 2010
12010
Brand salience and purchasing for consumer banking services: an empirically-based model
J Vieceli, R Shaw
Deakin University, 2008
12008
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