Mitchell J. Lovett
Mitchell J. Lovett
Professor of Marketing, University of Rochester, Simon School of Business
Verified email at - Homepage
Cited by
Cited by
On brands and word of mouth
MJ Lovett, R Peres, R Shachar
Journal of Marketing Research 50 (August), 427-444, 2013
The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment
MJ Lovett, R Staelin
Marketing Science 35 (1), 142-157, 2016
How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective
MJ Lovett, JB MacDonald
Journal of the Academy of Marketing Science 33 (4), 476-485, 2005
A data set of brands and their characteristics
M Lovett, R Peres, R Shachar
Marketing Science 33 (4), 609-617, 2014
Targeted Political Advertising on Television
M Lovett, M Peres
Quarterly Journal of Political Science 10 (3), 391-432, 2015
Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium
BR Gordon, MJ Lovett, R Shachar, K Arceneaux, S Moorthy, M Peress, ...
Marketing letters 23, 391-403, 2012
Learning to set prices
Y Huang, PB Ellickson, MJ Lovett
Journal of Marketing Research 59 (2), 411-434, 2022
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
MJ Lovett, R Peres, L Xu
Quantitative Marketing and Economics 17, 215-255, 2019
The seeds of negativity: knowledge and money
MJ Lovett, R Shachar
Marketing Science 30 (3), 430-446, 2011
Private labels and retailer profitability: Bilateral bargaining in the grocery channel
PB Ellickson, P Kong, MJ Lovett
Available at SSRN 3045372, 2018
Product launches with new attributes: a hybrid conjoint–consumer panel technique for estimating demand
PB Ellickson, MJ Lovett, B Ranjan
Journal of Marketing Research 56 (5), 709-731, 2019
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
A Belloni, MJ Lovett, W Boulding, R Staelin
Marketing Science 31 (4), 621-636, 2012
Mobile diaries–Benchmark against metered measurements: An empirical investigation
MJ Lovett, R Peres
International Journal of Research in Marketing 35 (2), 224-241, 2018
Empirical research on political marketing: a selected review
MJ Lovett
Customer Needs and Solutions 6, 49-56, 2019
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
BR Gordon, MJ Lovett, B Luo, JC Reeder III
Management Science 69 (1), 220-243, 2023
Digital marketing and intellectual property rights: Leveraging events and influencers
N Li, A Haviv, MJ Lovett
SSRN, 2021
Let’s Play Fair-Purchase and Usage Effects of Influencer Marketing on YouTube
N Li, A Haviv, MJ Lovett
Available at SSRN 3884038, 2022
Unstable consumer learning models: Structural models and experimental investigation
MJ Lovett
Duke University, 2008
Studying shopping decisions and layout planning in physical retail settings
B Ranjan
University of Rochester, 2017
Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
MJ Lovett, R Peres, L Xu
Quantitative Marketing and Economics 18, 469-471, 2020
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