| Applications of Blockchain Technology in marketing systematic review of marketing technology companies V Stallone, M Wetzels, M Klaas Blockchain: Research and Applications 2 (3), 100023, 2021 | 71 | 2021 |
| Esports sponsorship: An empirical examination of esports consumers’ perceptions of non-endemic sponsors M Huettermann, GT Trail, AD Pizzo, V Stallone Journal of Global Sport Management 8 (2), 524-549, 2023 | 59 | 2023 |
| The Digital Advertising Ecosystem Visualization–Literature Review V Stallone, M Klaas Held on the 12th IADIS International Conference on Information Systems, 2019 | 9 | 2019 |
| The Digital Advertising Ecosystem - Status Quo, Challenges and Trends N Gusic, V Stallone 18th International Conference e-Society, Virtual Conference, 2-4 April 2020, 2020 | 5 | 2020 |
| Komplexität und Dynamik im Marketing: Swiss Marketing Leadership Studie 2019 R Heierli, P Furchheim, F Hannich, B Rüeger, C Crowden, R Fuchs, ... ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2019 | 5 | 2019 |
| Enhancing Digital Advertising with Blockchain Technology V Stallone, M Wetzels, D Mahr, M Klaas Journal of Interactive Marketing 59 (1), 76-98, 2024 | 3 | 2024 |
| The application of blockchain technology in loyalty programs V Stallone, A Collenberg, A Rüedlinger, M Wetzels, M Klaas IADIS International Conference WWW/Internet 2020, 11-18, 2020 | 2 | 2020 |
| Perception and Recognition of Native Adveriting V Stallone 18th International Conference e-Society, Virtual Conference, 2-4 April 2020, 2020 | 2 | 2020 |
| The digital advertising conceptual flow: a literature review V Stallone Marketing and Smart Technologies: Proceedings of ICMarkTech 2019, 1-8, 2020 | 2 | 2020 |
| Who Ate All Our Cookies? Investigating Publishers’ Challenges Caused by Changes in Third-party Cookie Tracking V Stallone, A Gägauf, T Kaya 18th International Conference on Web Information Systems and Technologies …, 2022 | 1 | 2022 |
| Ephemeral Social Media Content-Remember after Seeing instead of Burn after Reading V Stallone, S Koller 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain …, 2021 | 1 | 2021 |
| Do Not Trust Me: How News Readers Perceive and Recognize Native Advertising V Stallone IADIS International Journal on WWW/Internet 18 (1), 1-18, 2020 | 1 | 2020 |
| No ad blockers for old men?: demographic evidence for ad blocker usage from Germany V Stallone 18th International Conference on WWW/Internet, 167-171, 2019 | 1 | 2019 |
| Aspects for Implementations of Decentralized Autonomous Organizations (DAO) in Switzerland M Caviezel, F Spychiger, V Stallone World Conference on Information Systems and Technologies 2023, 366-376, 2024 | | 2024 |
| Blockchain reactions: The marketing trek from knowledge to decision V Stallone | | 2024 |
| Generation Y Health Care Professionals and Their Acceptance of Chatbots A Zwicky, V Stallone, J Haarmann World Conference on Information Systems and Technologies, 232-241, 2023 | | 2023 |
| Enhancing digital advertising with BCT: areas of innovation V Stallone, M Wetzels, D Mahr, M Klaas EthereumZuri. ch, Zürich, Switzerland, 14-16 April 2023, 2023 | | 2023 |
| Swiss Sustainable Consumption Study 2022: Befragung zum Stand von nachhaltigem Konsum in der Schweiz P Furchheim, R Heierli, V Stallone, M Rettenmund, IM Greschner ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2023 | | 2023 |
| How Much Are Our Customers Worth? Investigating the Ease of Use and Usefulness of Data Coopetition for SME T Kaya, V Stallone International Conference on Marketing and Technologies, 95-103, 2022 | | 2022 |
| The revolution of digital advertising will be tokenized V Stallone, M Wetzels, D Mahr, M Klaas International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022, 2022 | | 2022 |
Michael KlaasZHAWBestätigte E-Mail-Adresse bei zhaw.ch
