| Appreciating anonymity: An exploration of embarrassing products and the power of blending in CLE Jones, C Barney, A Farmer Journal of Retailing 94 (2), 186-202, 2018 | 33 | 2018 |
| Approacher be-wear? Increasing shopper approach intentions through employee apparel C Barney, CLE Jones, A Farmer Journal of Business Research 108, 401-416, 2020 | 14 | 2020 |
| Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology? C Barney, T Hancock, CLE Jones, B Kazandjian, JE Collier Journal of Retailing 98 (4), 685-705, 2022 | 7 | 2022 |
| Laughing in the face of embarrassment: Humorous marketing messages, excitement, and embarrassing products in retail C Barney, CLE Jones Psychology & Marketing 40 (5), 979-994, 2023 | 3 | 2023 |
| The social influence of employee groups: Understanding the impact of employee groups on customer intentions through intimidation VM Landers, CLE Jones, C Barney Journal of Business Research 170, 114301, 2024 | 1 | 2024 |
| Wearing Expertise on your Sleeve: Increasing Customer Service Expectations through Employee Apparel: An Abstract C Barney, C Esmark-Jones, A Farmer, H Hardman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Once Upon a Product: Storytelling with Online Product Descriptions: An Abstract C Barney, M Breazeale, J Collier Academy of Marketing Science Annual Conference, 281-282, 2022 | | 2022 |
| Deserving Pleasure through Pain: An Abstract H Hardman, C Barney, M Landers Academy of Marketing Science Annual Conference-World Marketing Congress, 37-38, 2021 | | 2021 |
| Once upon a product: Online product descriptions, product-level narratives, and the perceived customization effect CP Barney Mississippi State University, 2021 | | 2021 |
| Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: An Abstract H Hardman, C Barney, B Kazandjian, J Wen, T Hancock Academy of Marketing Science Annual Conference, 337-338, 2020 | | 2020 |
| Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: An Abstract T Hancock, B Kazandjian, C Barney, K Nambisan Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Well That’s Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract C Barney, C Esmark, S Waites Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| Anonymity, Anxiety, and Abandonment: How Product Packaging and Location Impact the Shopper: An Abstract CE Jones, C Barney, A Farmer Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
Carol Esmark JonesUniversity of AlabamaVerified email at ua.edu
