Folgen
Steven Bellman
Steven Bellman
Bestätigte E-Mail-Adresse bei marketingscience.info
Titel
Zitiert von
Zitiert von
Jahr
Predictors of online buying behavior
S Bellman, G Lohse, EJ Johnson
Communications of the ACM 42, 32-48, 1999
16871999
On the depth and dynamics of online search behavior
EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse
Management science 50 (3), 299-308, 2004
854*2004
International differences in information privacy concerns: A global survey of consumers
S Bellman, EJ Johnson, SJ Kobrin, GL Lohse
The Information Society 20 (5), 313-324, 2004
7902004
Consumer buying behavior on the Internet: Findings from panel data
GL Lohse, S Bellman, EJ Johnson
Journal of interactive Marketing 14 (1), 15-29, 2000
7712000
The effectiveness of branded mobile phone apps
S Bellman, RF Potter, S Treleaven-Hassard, JA Robinson, D Varan
Journal of interactive Marketing 25 (4), 191-200, 2011
7442011
Cognitive lock-in and the power law of practice
EJ Johnson, S Bellman, GL Lohse
Journal of Marketing 67 (2), 62-75, 2003
5932003
Defaults, Framing and Privacy: Why Opting In-Opting Out1
EJ Johnson, S Bellman, GL Lohse
Marketing letters 13, 5-15, 2002
5382002
Marketing communications: Theory and applications
JR Rossiter, S Bellman
Prentice-Hall, 2005
4852005
Agents to the Rescue?
PM West, D Ariely, S Bellman, E Bradlow, J Huber, E Johnson, B Kahn, ...
Marketing letters 10, 285-300, 1999
2071999
Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love
J Rossiter, S Bellman
Journal of Advertising Research 52 (3), 291-296, 2012
2032012
Gender differences in the use of social support as a moderator of occupational stress
S Bellman, N Forster, L Still, CL Cooper
Stress and Health: Journal of the International Society for the …, 2003
1752003
On site: to opt-in or opt-out? It depends on the question
S Bellman, EJ Johnson, GL Lohse
Communications of the ACM 44 (2), 25-27, 2001
1692001
Designing marketplaces of the artificial with consumers in mind: four approaches to understanding consumer behavior in electronic environments
S Bellman, EJ Johnson, GL Lohse, N Mandel
Journal of Interactive Marketing 20 (1), 21-33, 2006
1342006
How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?: Data from Ongoing Research Holds No Common Truth among Vendors
D Varan, A Lang, P Barwise, R Weber, S Bellman
Journal of advertising research 55 (2), 176-191, 2015
1142015
The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames
S Bellman, A Kemp, H Haddad, D Varan
Computers in Human Behavior 32, 276-283, 2014
902014
A proposed model for explaining and measuring web ad effectiveness
JR Rossiter, S Bellman
Journal of Current Issues & Research in Advertising 21 (1), 13-31, 1999
901999
The residual impact of avoided television advertising
S Bellman, A Schweda, D Varan
Journal of advertising 39 (1), 67-82, 2010
822010
The website schema
S Bellman, JR Rossiter
Journal of interactive advertising 4 (2), 38-48, 2004
802004
Using the P3a to gauge automatic attention to interactive television advertising
S Treleaven-Hassard, J Gold, S Bellman, A Schweda, J Ciorciari, ...
Journal of economic psychology 31 (5), 777-784, 2010
772010
The effects of social TV on television advertising effectiveness
S Bellman, JA Robinson, B Wooley, D Varan
Journal of Marketing Communications 23 (1), 73-91, 2017
712017
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20