Philip Gendall
Cited by
Cited by
Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the COVID-19 lockdown: A cross-sectional study
S Every-Palmer, M Jenkins, P Gendall, J Hoek, B Beaglehole, C Bell, ...
PLoS one 15 (11), e0241658, 2020
An investigation of factors associated with student participation in study abroad
S Doyle, P Gendall, LH Meyer, J Hoek, C Tait, L McKenzie, A Loorparg
Journal of studies in international education 14 (5), 471-490, 2010
Consumer loyalty: singular, additive or interactive?
R East, P Gendall, K Hammond, W Lomax
Australasian Marketing Journal 13 (2), 10-26, 2005
Predicting purchase behaviour
D Day, B Gan, P Gendall, D Esslemont
Marketing Bulletin 2 (5), 18-30, 1991
Testing Dick and Basu's customer loyalty model
R Garland, P Gendall
Australasian Marketing Journal (AMJ) 12 (3), 81-87, 2004
Market segmentation: A search for the Holy Grail?
J Hoek, P Gendall, D Esslemont
Journal of Marketing Practice: Applied Marketing Science 2 (1), 25-34, 1996
Sponsorship and advertising: a comparison of their effects
J Hoek, P Gendall, M Jeffcoat, D Orsman
Journal of Marketing Communications 3 (1), 21-32, 1997
Sponsorship and advertising: a comparison of their effects
J Hoek, P Gendall, M Jeffcoat, D Orsman
Journal of Marketing Communications 3 (1), 21-32, 1997
Effects of dissuasive packaging on young adult smokers
J Hoek, C Wong, P Gendall, J Louviere, K Cong
Tobacco Control 20 (3), 183-188, 2011
Advertising and obesity: a behavioral perspective
J Hoek, P Gendall
Journal of Health Communication 11 (4), 409-423, 2006
Message framing effects on price discounting
P Gendall, J Hoek, T Pope, K Young
Journal of Product & Brand Management, 2006
The effect of odd pricing on demand
P Gendall, J Holdershaw, R Garland
European Journal of Marketing 31 (11/12), 799-813, 1997
Social smokers' management of conflicted identities
J Hoek, N Maubach, R Stevenson, P Gendall, R Edwards
Tobacco control 22 (4), 261-265, 2013
Tobacco branding, plain packaging, pictorial warnings, and symbolic consumption
J Hoek, P Gendall, H Gifford, G Pirikahu, J McCool, G Pene, R Edwards, ...
Qualitative Health Research 22 (5), 630-639, 2012
The widespread use of odd pricing in the retail sector
J Holdershaw, P Gendall, R Garland
Marketing Bulletin-Department Of Marketing Massey University 8, 53-58, 1997
Predicting blood donation behaviour: further application of the theory of planned behaviour
J Holdershaw, P Gendall, M Wright
Journal of Social Marketing 1 (2), 120-132, 2011
Fact and fallacy in retention marketing
R East, K Hammond, P Gendall
Journal of Marketing Management 22 (1-2), 5-23, 2006
The link between environmental attitudes and behaviour
D Hini, P Gendall, Z Kearns
Marketing Bulletin 6 (3), 22-31, 1995
Descriptive and evaluative attributes: what relevance to marketers?
J Hoek, J Dunnett, M Wright, P Gendall
Journal of Product & Brand Management 9 (6), 415-435, 2000
The effect of a monetary incentive on mail survey response rates-new data
M Brennan
Journal of the Market Research Society 34 (2), 173-177, 1992
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