| Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks P Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA Westjohn International Marketing Review 25 (2), 183-201, 2008 | 220 | 2008 |
| Creativity and memory effects: Recall, recognition, and an exploration of nontraditional media DW Baack, RT Wilson, BD Till Journal of advertising 37 (4), 85-94, 2008 | 209 | 2008 |
| Creativity, attention and the memory for brands: an outdoor advertising field study RT Wilson, DW Baack, BD Till International Journal of Advertising 34 (2), 232-261, 2015 | 118 | 2015 |
| Advertising to businesses: Does creativity matter? DW Baack, RT Wilson, MM van Dessel, CH Patti Industrial Marketing Management 55, 169-177, 2016 | 116 | 2016 |
| Product placements in movies and on Broadway: A field study RT Wilson, BD Till International Journal of Advertising 30 (3), 373-398, 2011 | 104 | 2011 |
| Effects of outdoor advertising: Does location matter? RT Wilson, BD Till Psychology & Marketing 28 (9), 909-933, 2011 | 98 | 2011 |
| Airport advertising effectiveness: An exploratory field study RT Wilson, BD Till Journal of Advertising 37 (1), 59-72, 2008 | 68 | 2008 |
| Attracting foreign direct investment: Applying Dunning's location advantages framework to FDI advertising RT Wilson, DW Baack Journal of International Marketing 20 (2), 96-115, 2012 | 65 | 2012 |
| The role of location and visual saliency in capturing attention to outdoor advertising: How location attributes increase the likelihood for a driver to notice a billboard ad RT Wilson, J Casper Journal of Advertising Research 56 (3), 259-273, 2016 | 46 | 2016 |
| Acculturation and discrimination in the global market place: the case of Hispanics in the US RT Wilson Journal of International Consumer Marketing 20 (1), 67-78, 2007 | 40 | 2007 |
| Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary RT Wilson, LS Amine International Marketing Review 26 (1), 62-89, 2009 | 35 | 2009 |
| Direct-to-consumer pharmaceutical advertising: Building and testing a model for advertising effectiveness RT Wilson, BD Till Journal of Advertising Research 47 (3), 270-282, 2007 | 31 | 2007 |
| Foreign direct investment promotion: using advertising to change attitudes and behaviors RT Wilson, DW Baack, D Baack The Marketing Management Journal 24 (2), 108-123, 2014 | 29 | 2014 |
| Transforming history into heritage: applying corporate heritage to the marketing of places RT Wilson Journal of Brand Management 25, 351-369, 2018 | 24 | 2018 |
| Advertising to the masses: The effects of crowding on the attention to place-based advertising RT Wilson, T Suh International Journal of Advertising 37 (3), 402-420, 2018 | 21 | 2018 |
| Recall of preshow cinema advertising: A message processing perspective RT Wilson, BD Till Journal of Marketing Communications 19 (1), 1-21, 2013 | 19 | 2013 |
| Using transit advertising to improve public engagement with social issues RT Wilson, JH Lohmeier, DS Lustick, RF Chen International Journal of Advertising 40 (5), 783-809, 2021 | 15 | 2021 |
| Slogans and logos as brand signals within investment promotion RT Wilson Journal of Place Management and Development 14 (2), 163-179, 2021 | 13 | 2021 |
| Targeting of outdoor alcohol advertising: A study across ethnic and income groups RT Wilson, BD Till Journal of Current Issues & Research in Advertising 33 (2), 267-281, 2012 | 13 | 2012 |
| Managing Non-Traditional Advertising RT Wilson, BD Till Advertising theory, 337, 2012 | 11 | 2012 |
Brian TillProfessor of Marketing, Marquette UniversityVerified email at marquette.edu
