| Self-construal, reference groups, and brand meaning JE Escalas, JR Bettman Journal of consumer research 32 (3), 378-389, 2005 | 3075 | 2005 |
| You are what they eat: The influence of reference groups on consumers’ connections to brands JE Escalas, JR Bettman Journal of consumer psychology 13 (3), 339-348, 2003 | 2456 | 2003 |
| Narrative processing: Building consumer connections to brands JE Escalas Journal of consumer psychology 14 (1-2), 168-180, 2004 | 2030 | 2004 |
| Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion JE Escalas Journal of advertising 33 (2), 37-48, 2004 | 1183 | 2004 |
| Self-referencing and persuasion: Narrative transportation versus analytical elaboration JE Escalas Journal of Consumer Research 33 (4), 421-429, 2007 | 994 | 2007 |
| Sympathy and empathy: Emotional responses to advertising dramas JE Escalas, BB Stern Journal of Consumer Research 29 (4), 566-578, 2003 | 910 | 2003 |
| Advertising narratives: what are they and how do they work? JE Escalas Representing consumers, 283-305, 2003 | 387 | 2003 |
| Connecting with celebrities: How consumers appropriate celebrity meanings for a sense of belonging JE Escalas, JR Bettman Journal of Advertising 46 (2), 297-308, 2017 | 346* | 2017 |
| Our possessions, our selves: Domains of self-worth and the possession–self link R Ferraro, JE Escalas, JR Bettman Journal of Consumer Psychology 21 (2), 169-177, 2011 | 288 | 2011 |
| Narrative word-of-mouth communication: Exploring memory and attitude effects of consumer storytelling Y Delgadillo, JE Escalas Advances in consumer research 31 (1), 186-192, 2004 | 276 | 2004 |
| Fishing for feelings? Hooking viewers helps! JE Escalas, MC Moore, JE Britton Journal of Consumer Psychology 14 (1-2), 105-114, 2004 | 272 | 2004 |
| Understanding the effects of process-focused versus outcome-focused thought in response to advertising JE Escalas, MF Luce Journal of Consumer Research 31 (2), 274-285, 2004 | 249 | 2004 |
| Using narratives to discern self-identity related consumer goals and motivations JE Escalas, JR Bettman The why of consumption, 237-258, 2003 | 174* | 2003 |
| Process versus outcome thought focus and advertising JE Escalas, MF Luce Journal of Consumer Psychology 13 (3), 246-254, 2003 | 173 | 2003 |
| What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews T Van Laer, J Edson Escalas, S Ludwig, EA Van Den Hende Journal of Consumer Research 46 (2), 267-285, 2019 | 158 | 2019 |
| Self-brand connections: The role of reference groups and celebrity endorsers in the creation of brand meaning JE Escalas, JR Bettman Handbook of brand relationships, 129-145, 2014 | 114 | 2014 |
| Easier is not always better: The moderating role of processing type on preference fluency JH Nielsen, JE Escalas Journal of Consumer Psychology 20 (3), 295-305, 2010 | 110 | 2010 |
| Self-identity and consumer behavior J Escalas Journal of consumer research 39 (5), xv-xviii, 2013 | 85 | 2013 |
| Managing brand meaning through celebrity endorsement JE Escalas, JR Bettman Brand meaning management 12, 29-52, 2015 | 75 | 2015 |
| Transformative stories: A framework for crafting stories for social impact organizations MG Bublitz, JE Escalas, LA Peracchio, P Furchheim, SL Grau, A Hamby, ... Journal of Public Policy & Marketing 35 (2), 237-248, 2016 | 65 | 2016 |
James BettmanProfessor of Business Administration, Duke UniversityBestätigte E-Mail-Adresse bei duke.edu
