| The'IKEA Effect': When Labor Leads to Love M Norton, D Mochon, D Ariely Journal of Consumer Psychology 22 (3), 453-460, 2012 | 1718 | 2012 |
| Bolstering and restoring feelings of competence via the IKEA effect D Mochon, MI Norton, D Ariely International Journal of Research in Marketing 29 (4), 363-369, 2012 | 313 | 2012 |
| What are likes worth? A Facebook page field experiment D Mochon, K Johnson, J Schwartz, D Ariely Journal of Marketing Research 54 (2), 306-317, 2017 | 249 | 2017 |
| A scale distortion theory of anchoring. SW Frederick, D Mochon Journal of Experimental Psychology: General 141 (1), 124, 2012 | 200 | 2012 |
| Selective versus unselective romantic desire: Not all reciprocity is created equal PW Eastwick, EJ Finkel, D Mochon, D Ariely Psychological Science 18 (4), 317-319, 2007 | 190 | 2007 |
| Who benefits from religion? D Mochon, MI Norton, D Ariely Social Indicators Research 101, 1-15, 2011 | 185 | 2011 |
| Getting off the hedonic treadmill, one step at a time: The impact of regular religious practice and exercise on well-being D Mochon, MI Norton, D Ariely Journal of Economic Psychology 29 (5), 632-642, 2008 | 184 | 2008 |
| Healthier by precommitment J Schwartz, D Mochon, L Wyper, J Maroba, D Patel, D Ariely Psychological science 25 (2), 538-546, 2014 | 181 | 2014 |
| Anchoring in sequential judgments D Mochon, S Frederick Organizational Behavior and Human Decision Processes 122 (1), 69-79, 2013 | 127 | 2013 |
| Single-option aversion D Mochon Journal of Consumer Research 40 (3), 555-566, 2013 | 72 | 2013 |
| Elaborating a simpler theory of anchoring S Frederick, D Kahneman, D Mochon Journal of Consumer Psychology 20 (1), 17-19, 2010 | 68 | 2010 |
| Gain without pain: The extended effects of a behavioral health intervention D Mochon, J Schwartz, J Maroba, D Patel, D Ariely Management Science 63 (1), 58-72, 2017 | 59 | 2017 |
| What’s the value of a like LK John, D Mochon, O Emrich, J Schwartz Harvard business review 95 (2), 108-115, 2017 | 49 | 2017 |
| If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency N Mazar, D Mochon, D Ariely Journal of Consumer Psychology 28 (3), 466-476, 2018 | 47 | 2018 |
| Characterizing perceptions of energy consumption SW Frederick, AB Meyer, D Mochon Proceedings of the National Academy of Sciences 108 (8), E23-E23, 2011 | 37 | 2011 |
| Why are lotteries valued less? Multiple tests of a direct risk-aversion mechanism GE Newman, D Mochon Judgment and Decision Making 7 (1), 19-24, 2012 | 35 | 2012 |
| The importance of construct validity in consumer research D Mochon, J Schwartz Journal of Consumer Psychology 30 (1), 208-214, 2020 | 27 | 2020 |
| Causal models frame interpretation of mathematical equations D Mochon, SA Sloman Psychonomic bulletin & review 11 (6), 1099-1104, 2004 | 26 | 2004 |
| Norton, and Dan Ariely (2012),“ D Mochon, I Michael Bolstering and Restoring Feelings, 0 | 5 | |
| Norton, and Dan Ariely D Mochon, I Michael Who Benefits from Religion, 1-15, 0 | 5 | |
