| Organizational recruiting as marketing management: An interdisciplinary study of engineering graduates SD Maurer, V Howe, TW Lee Personnel psychology 45 (4), 807-833, 1992 | 300 | 1992 |
| The relationship between ethical and customer-oriented service provider behaviors V Howe, KD Hoffman, DW Hardigree Journal of Business Ethics 13, 497-506, 1994 | 196 | 1994 |
| Multiple paths to customer delight: the impact of effort, expertise and tangibles on joy and surprise DC Barnes, JE Collier, V Howe, K Douglas Hoffman Journal of Services Marketing 30 (3), 277-289, 2016 | 147 | 2016 |
| Ethical dilemmas faced in the selling of complex services: Significant others and competitive pressures KD Hoffman, V Howe, DW Hardigree Journal of Personal Selling & Sales Management 11 (4), 13-25, 1991 | 107 | 1991 |
| Supporting new product development with the Internet V Howe, RG Mathieu, J Parker Industrial Management & Data Systems 100 (6), 277-284, 2000 | 74 | 2000 |
| Shortcomings of sales training programs ED Honeycutt Jr, V Howe, TN Ingram Industrial Marketing Management 22 (2), 117-123, 1993 | 65 | 1993 |
| Nonstore versus store retailing. A situationally based market structure assessment KC Gehrt, TN Ingram, V Howe Journal of Direct Marketing 5 (2), 44-53, 1991 | 33 | 1991 |
| Efficacy of group projects in support skill acquisition: Student vs. alumni perceptions LL Scribner, TL Baker, V Howe Marketing Education Review 13 (1), 59-66, 2003 | 26 | 2003 |
| Sales technology applications: self-paced video enhanced training: a case study ED Honeycutt Jr, T McCarty, V Howe Journal of Personal Selling & Sales Management 13 (1), 73-79, 1993 | 19 | 1993 |
| Conflict and channel management in property-liability distribution systems DA Cather, V Howe Journal of Risk and Insurance, 535-543, 1989 | 18 | 1989 |
| Past nonstore patronage as a covariate: A reassessment of individual traits as predictors of nonstore patronage KC Gehrt, TN Ingram, V Howe Journal of Direct Marketing 2 (2), 16-25, 1988 | 8 | 1988 |
| Salesperson performance: an evaluation of the Behrman and Perreault scale RR Lagace, V Howe Efficiency and Effectiveness in Marketing, 1988 | 8 | 1988 |
| Comparing personnel representatives and line managers/engineers as engineering recruiters: An application of the elaboration likelihood model of persuasive communication SD Maurer, V Howe The Journal of High Technology Management Research 6 (2), 243-259, 1995 | 6 | 1995 |
| Marketing OD: What now works and what does not. RA Engdahl, V Howe, D Cole Organization Development Journal, 1991 | 5 | 1991 |
| The insurer selection process by independent insurance agents DW Hardigree, V Howe The Journal of Insurance Issues and Practices, 27-46, 1990 | 4 | 1990 |
| A review of 52 forecasting software packages F Elikai, R Badaranathi, V Howe The Journal of Business Forecasting 21 (2), 19, 2002 | 3 | 2002 |
| An Investigation of Marketing Educators’ Activities and Perceptions Regarding Teaching and Research ED Honeycutt Jr, JB Ford, V Howe Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference …, 1989 | 2 | 1989 |
| Moving Educational Theory to Practice: Experiential Learning for Part-Time MBA Programs DV Howe, DR Porterfield, DB Spencer Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2014 | | 2014 |
| Moving Education Theory to Practice-Experiential Learning for Part-Time MBA programs V Howe, R Porterfeld, B Spencer DEVELOPMENTS IN MARKETING SCIENCE 29, 39, 2006 | | 2006 |
