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Robert J Fisher
Robert J Fisher
Verified email at ualberta.ca - Homepage
Title
Cited by
Cited by
Year
Social desirability bias and the validity of indirect questioning
RJ Fisher
Journal of Consumer Research, 303-315, 1993
37011993
Normative influences on impulsive buying behavior
DW Rook, RJ Fisher
Journal of Consumer Research, 305-313, 1995
30181995
Collaborative communication in interfirm relationships: Moderating effects of integration and control
JJ Mohr, RJ Fisher, JR Nevin
Journal of Marketing, 103-115, 1996
15751996
Factors leading to group identification: A field study of winners and losers
RJ Fisher, K Wakefield
Psychology & Marketing 15 (1), 23-40, 1998
10521998
Customer betrayal and retaliation: when your best customers become your worst enemies
Y Grégoire, RJ Fisher
Journal of the Academy of Marketing science 36, 247-261, 2008
9682008
Social desirability bias and the validity of self‐reported values
RJ Fisher, JE Katz
Psychology & marketing 17 (2), 105-120, 2000
7772000
Enhancing communication between marketing and engineering: The moderating role of relative functional identification
RJ Fisher, E Maltz, BJ Jaworski
Journal of Marketing, 54-70, 1997
6601997
Internet marketing
R Mohammed, RJ Fisher, BJ Jaworski, GJ Paddison
Auflage, New York, 2004
6442004
The effects of relationship quality on customer retaliation
Y Grégoire, RJ Fisher
Marketing Letters 17, 31-46, 2006
6242006
The effects of recognition and group need on volunteerism: A social norm perspective
RJ Fisher, D Ackerman
Journal of consumer research 25 (3), 262-275, 1998
5111998
An investigation into the social context of early adoption behavior
RJ Fisher, LL Price
Journal of Consumer Research 19 (3), 477-486, 1992
5001992
An empathy-helping perspective on consumers' responses to fund-raising appeals
RJ Fisher, M Vandenbosch, KD Antia
Journal of consumer research 35 (3), 519-531, 2008
3202008
Gender differences in responses to emotional advertising: A social desirability perspective
RJ Fisher, L Dubé
Journal of Consumer Research 31 (4), 850-858, 2005
2852005
International pleasure travel motivations and post-vacation cultural attitude change
RJ Fisher, LL Price
Journal of leisure research 23 (3), 193-208, 1991
2051991
How does enforcement deter gray market incidence?
KD Antia, ME Bergen, S Dutta, RJ Fisher
Journal of Marketing 70 (1), 92-106, 2006
1622006
Group-derived consumption: The role of similarity and attractiveness in identification with a favorite sports team
RJ Fisher
ACR North American Advances, 1998
1601998
Removing social desirability bias with indirect questioning: Is the cure worse than the disease?
RJ Fisher, GJ Tellis
ACR North American Advances, 1998
1531998
Sources of durable competitive advantage in new products
MW Lawless, RJ Fisher
Journal of Product Innovation Management 7 (1), 35-44, 1990
1291990
The price of being beautiful: Negative effects of attractiveness on empathy for children in need
RJ Fisher, Y Ma
Journal of Consumer Research 41 (2), 436-450, 2014
1282014
Durable differentiation strategies for services
RJ Fisher
Journal of Services Marketing 5 (1), 19-28, 1991
1261991
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