Robert J Fisher
Robert J Fisher
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Social desirability bias and the validity of indirect questioning
RJ Fisher
Journal of Consumer Research, 303-315, 1993
Normative influences on impulsive buying behavior
DW Rook, RJ Fisher
Journal of Consumer Research, 305-313, 1995
Collaborative communication in interfirm relationships: Moderating effects of integration and control
JJ Mohr, RJ Fisher, JR Nevin
Journal of Marketing, 103-115, 1996
Factors leading to group identification: A field study of winners and losers
RJ Fisher, K Wakefield
Psychology & Marketing 15 (1), 23-40, 1998
Customer betrayal and retaliation: when your best customers become your worst enemies
Y Grégoire, RJ Fisher
Journal of the Academy of Marketing Science 36 (2), 247-261, 2008
Social‐desirability bias and the validity of self‐reported values
RJ Fisher, JE Katz
Psychology & marketing 17 (2), 105-120, 2000
Enhancing communication between marketing and engineering: The moderating role of relative functional identification
RJ Fisher, E Maltz, BJ Jaworski
Journal of Marketing, 54-70, 1997
Internet marketing
R Mohammed, RJ Fisher, BJ Jaworski, GJ Paddison
Auflage, New York, 2004
The effects of relationship quality on customer retaliation
Y Grégoire, RJ Fisher
Marketing Letters 17 (1), 31-46, 2006
An investigation into the social context of early adoption behavior
RJ Fisher, LL Price
Journal of Consumer Research 19 (3), 477-486, 1992
The effects of recognition and group need on volunteerism: A social norm perspective
RJ Fisher, D Ackerman
Journal of consumer research 25 (3), 262-275, 1998
An empathy-helping perspective on consumers' responses to fund-raising appeals
RJ Fisher, M Vandenbosch, KD Antia
Journal of consumer research 35 (3), 519-531, 2008
Gender differences in responses to emotional advertising: A social desirability perspective
RJ Fisher, L Dubé
Journal of Consumer Research 31 (4), 850-858, 2005
International pleasure travel motivations and post-vacation cultural attitude change
RJ Fisher, LL Price
Journal of leisure research 23 (3), 193-208, 1991
Group-derived consumption: The role of similarity and attractiveness in identification with a favorite sports team
RJ Fisher
ACR North American Advances, 1998
How does enforcement deter gray market incidence?
KD Antia, ME Bergen, S Dutta, RJ Fisher
Journal of Marketing 70 (1), 92-106, 2006
Removing social desirability bias with indirect questioning: Is the cure worse than the disease?
RJ Fisher, GJ Tellis
ACR North American Advances, 1998
Sources of durable competitive advantage in new products
MW Lawless, RJ Fisher
Journal of Product Innovation Management 7 (1), 35-44, 1990
Reexamining and extending the dual mediation hypothesis in an on‐line advertising context
EJ Karson, RJ Fisher
Psychology & Marketing 22 (4), 333-351, 2005
The price of being beautiful: Negative effects of attractiveness on empathy for children in need
RJ Fisher, Y Ma
Journal of Consumer Research 41 (2), 436-450, 2014
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