| Resource-Based Theory in Marketing IV Kozlenkova, SA Samaha, RW Palmatier Journal of the Academy of Marketing Science 42 (1), 1-21, 2014 | 1344 | 2014 |
| Online relationship marketing L Steinhoff, D Arli, S Weaven, IV Kozlenkova Journal of the Academy of marketing science 47, 369-393, 2019 | 545 | 2019 |
| An emerging theory of avatar marketing F Miao, IV Kozlenkova, H Wang, T Xie, RW Palmatier Journal of Marketing 86 (1), 67-90, 2022 | 427 | 2022 |
| The role of marketing channels in supply chain management IV Kozlenkova, GTM Hult, DJ Lund, JA Mena, P Kekec Journal of retailing 91 (4), 586-609, 2015 | 399 | 2015 |
| Online relationship formation IV Kozlenkova, RW Palmatier, E Fang, B Xiao, M Huang Journal of Marketing 81 (3), 21-40, 2017 | 183 | 2017 |
| Structural marketing: Using organizational structure to achieve marketing objectives JY Lee, IV Kozlenkova, RW Palmatier Journal of the Academy of Marketing Science 43, 73-99, 2015 | 166 | 2015 |
| Sharing economy: International marketing strategies IV Kozlenkova, JY Lee, D Xiang, RW Palmatier Journal of International Business Studies, 1-29, 2021 | 96 | 2021 |
| Culture's Impact on the Importance of Fairness in Interorganizational Relationships DJ Lund, LK Scheer, IV Kozlenkova Journal of International Marketing 21 (4), 21-43, 2013 | 76 | 2013 |
| An exploration of self-efficacy as a mediator of skill beliefs and student self-identity as a critical thinker K Celuch, I Kozlenkova, G Black Marketing Education Review 20 (3), 255-264, 2010 | 35 | 2010 |
| To Prescribe or Not to Prescribe? Consumer Access to Life-Enhancing Products D Marinova, IV Kozlenkova, L Cuttler, JB Silvers Journal of Consumer Research 43 (5), 787-805, 2017 | 12 | 2017 |
| Online relationship marketing IV Kozlenkova, E Fang, B Xiao, RW Palmatier Marketing Science Institute working paper series, 15-126, 2015 | 10 | 2015 |
| Good versus bad relationship framework DJ Lund, IV Kozlenkova, RW Palmatier The dark side of CRM, 111-139, 2015 | 8 | 2015 |
| EXPRESS: Conceptual Research: Multidisciplinary Insights for Marketing IV Kozlenkova, C Warren, S Kotha, R Boghrati, RW Palmatier Journal of Marketing, 00222429241302814, 2024 | | 2024 |
| Reprint: Sharing Economy—International Marketing Strategies IV Kozlenkova, JY Lee, D Xiang, RW Palmatier Key Developments in International Marketing: Influential Contributions and …, 2024 | | 2024 |
Robert W PalmatierUniversity of WashingtonAdresse e-mail validée de uw.edu
