Johanna Moisander
Title
Cited by
Cited by
Year
Motivational complexity of green consumerism
J Moisander
International Journal of Consumer Studies 31 (4), 404-409, 2007
7892007
Qualitative marketing research: A cultural approach
J Moisander, A Valtonen
Sage, 2006
7222006
Narratives of sustainable ways of living: constructing the self and the other as a green consumer
J Moisander, S Pesonen
Management Decision 40 (4), 329-342, 2002
3182002
Personal interviews in cultural consumer research–post‐structuralist challenges
J Moisander, A Valtonen, H Hirsto
Consumption, Markets and Culture 12 (4), 329-348, 2009
1802009
Discursive confusion over sustainable consumption: A discursive perspective on the perplexity of marketplace knowledge
A Markkula, J Moisander
Journal of Consumer Policy 35 (1), 105-125, 2012
1192012
Environmental dialogue in online communities: negotiating ecological citizenship among global travellers
J Rokka, J Moisander
International Journal of Consumer Studies 33 (2), 199-205, 2009
1182009
Representation of green consumerism: A constructionist critique
J Moisander
Helsinki School of Economics, 2001
1042001
Exploring the edges of theory-practice gap: Epistemic cultures in strategy-tool development and use
J Moisander, S Stenfors
Organization 16 (2), 227-247, 2009
982009
Construction of consumer choice in the market: challenges for environmental policy
J Moisander, A Markkula, K Eräranta
International Journal of Consumer Studies 34 (1), 73-79, 2010
872010
Emotions in institutional work: a discursive perspective
J Moisander, H Hirsto, K Fahy
Organization Studies 37 (7), 963–990, 2016
852016
Doing sensory ethnography in consumer research
A Valtonen, V Markuksela, J Moisander
International Journal of Consumer Studies 34 (4), 375-380, 2010
852010
From CCT to CCC: Building consumer culture community
J Moisander, L Peñaloza, A Valtonen
Explorations in Consumer Cultural Theory, 7-33, 2009
822009
Explaining attitudes towards the euro: Design of a cross-national study
A Müller-Peters, R Pepermans, G Kiell, N Battaglia, S Beckmann, ...
Journal of Economic Psychology 19 (6), 663-680, 1998
821998
Organizational dynamics and complexities of corporate brand building—A practice perspective
R Järventie-Thesleff, J Moisander, PM Laine
Scandinavian Journal of Management 27 (2), 196-204, 2011
682011
The Strategic Challenge of Continuous Change in Multi-Platform Media Organizations—A Strategy-as-Practice Perspective
R Järventie-Thesleff, J Moisander, M Villi
International Journal on Media Management 16 (3-4), 123-138, 2014
642014
Psychological regimes of truth and father identity: Challenges for work/life integration
K Eräranta, J Moisander
Organization Studies 32 (4), 509-526, 2011
642011
The discourses of marketing and development: towards ‘critical transformative marketing research’
M Tadajewski, J Chelekis, B DeBerry-Spence, B Figueiredo, O Kravets, ...
Journal of Marketing Management 30 (17-18), 1728-1771, 2014
632014
Corporate narratives of information society: Making up the mobile consumer subject
J Moisander, P Eriksson
Consumption, Markets and Culture 9 (4), 257-275, 2006
622006
Interpretive Marketing Research: Using Ethnography in Strategic Market Development
J Moisander, E Närvänen, A Valtonen
Marketing Management: A Cultural approach (2nd edition), 237-253, 2020
57*2020
Interpretive marketing research: Using ethnography in strategic market development
J Moisander, A Valtonen
Marketing Management: A Cultural Perspective, 246-260, 2012
572012
The system can't perform the operation now. Try again later.
Articles 1–20