Christine Vallaster
Christine Vallaster
Prof f Marketing, FH salzburg
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Cited by
Cited by
Internal brand building and structuration: the role of leadership
JMT Balmer, A Mukherjee, SA Greyser, P Jenster, C Vallaster, ...
European journal of marketing, 2006
Internationalisation of services brands: The role of leadership during the internal brand building process
C Vallaster, L De Chernatony
Journal of marketing management 21 (1-2), 181-203, 2005
Brand, organisational identity and reputation in SMEs: an overview
T Abimbola, C Vallaster
Qualitative market research: an international Journal, 2007
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
C Vallaster, S Von Wallpach
Journal of Business Research 66 (9), 1505-1515, 2013
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
F Eggers, M O’Dwyer, S Kraus, C Vallaster, S Güldenberg
Journal of World Business 48 (3), 340-348, 2013
Corporate branding for start-ups: the crucial role of entrepreneurs
V Rode, C Vallaster
Corporate Reputation Review 8 (2), 121-135, 2005
Strategically leveraging corporate social responsibility: A corporate branding perspective
C Vallaster, A Lindgreen, F Maon
California management review 54 (3), 34-60, 2012
Brand, organization identity and reputation: SMEs as expressive organizations
T Abimbola, C Vallaster, A Kocak
Qualitative Market Research: An International Journal, 2007
Internal brand building in multicultural organisations: a roadmap towards action research
C Vallaster
Qualitative Market Research: An International Journal, 2004
Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
C Vallaster, A Lindgreen
Industrial Marketing Management 40 (7), 1133-1143, 2011
Mitarbeiter zu Markenbotschaftern machen: die Rolle der Führungskräfte
FR Esch, C Vallaster
Moderne Markenführung, 1009-1020, 2005
Verankerung der Markenidentität durch Behavioral Branding
FR Esch, J Rutenberg, K Strödter, C Vallaster
Moderne Markenführung, 985-1008, 2005
Ethics and entrepreneurship: A bibliometric study and literature review
C Vallaster, S Kraus, JMM Lindahl, A Nielsen
Journal of Business Research 99, 226-237, 2019
Sustainable entrepreneurship orientation: A reflection on status-quo research on factors facilitating responsible managerial practices
S Kraus, J Burtscher, C Vallaster, M Angerer
Sustainability 10 (2), 444, 2018
Cultural diversity and its impact on social interactive processes: Implications from an empirical study
C Vallaster
International Journal of Cross Cultural Management 5 (2), 139-163, 2005
The role of social interactions in building internal corporate brands: Implications for sustainability
C Vallaster, A Lindgreen
Journal of World Business 48 (3), 297-310, 2013
Creating emotions via B2C websites
MY Jones, MT Spence, C Vallaster
Business Horizons 51 (5), 419-428, 2008
Connective branding: Building brand equity in a demanding world
C Fisher-Buttinger, C Vallaster
Wiley, 2008
Managing a company crisis through strategic corporate social responsibility: A practice‐based analysis
C Vallaster
Corporate Social Responsibility and Environmental Management 24 (6), 509-523, 2017
Brands as complex social phenomena
H Mühlbacher, A Hemetsberger, E Thelen, C Vallaster, R Massimo, ...
Proceedings of the Thought Leaders International Conference on Brand …, 2006
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