Follow
Andreas Lanz
Title
Cited by
Cited by
Year
Climb or Jump: Status-Based Seeding in User-Generated Content Networks
A Lanz, J Goldenberg, D Shapira, F Stahl
Journal of Marketing Research 56 (3), 361-378, 2019
812019
Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data
M Weiler, S Stolz, A Lanz, C Schlereth, O Hinz
Weiler, Michael, Simon Stolz, Andreas Lanz, Christian Schlereth, and Oliver …, 2021
172021
Revenue generation through influencer marketing
M Beichert, A Bayerl, J Goldenberg, A Lanz
Journal of Marketing, 00222429231217471, 2023
32023
Adaptive grids for the estimation of dynamic models
A Lanz, G Reich, O Wilms
Quantitative Marketing and Economics 20 (2), 179-238, 2022
32022
Swiss influencer marketing report 2020
M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ...
Universität Luzern, 2020
32020
Behavior Toward Newcomers and Contributions to Online Communities
F Pethig, H Hoehle, KL Hui, A Lanz
HKUST Business School Research Paper, 2023
2*2023
Influencer Marketing
J Goldenberg, A Lanz, D Shapira, F Stahl
Impact at JMR, 2021
22021
Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
A Lanz, J Goldenberg, D Shapira, F Stahl
Journal of Marketing Research, 00222437231207323, 2024
12024
EXPRESS: Targeting Nearby Influencers: the Acceleration of Natural Triadic Closure by Leveraging Interconnectors
J Goldenberg, A Lanz, D Shapira, F Stahl
Journal of Marketing, 00222429231223420, 2023
1*2023
Bridging the Generational Divide
M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ...
Harvard Business Review, 2022
12022
'Small Data': Efficient Inference with Occasionally Observed States
A Lanz, P Müller, G Reich
HAL Working Papers, 2020
12020
Essays on Marketing and Online Social Networks
A Lanz
2017
Generationenkonflikt im Influencer-Marketing
M Clegg, A Lanz, R Hofstetter
The system can't perform the operation now. Try again later.
Articles 1–13