| Overcoming the service paradox in manufacturing companies H Gebauer, E Fleisch, T Friedli European management journal 23 (1), 14-26, 2005 | 1035 | 2005 |
| Identifying service strategies in product manufacturing companies by exploring environment–strategy configurations H Gebauer Industrial marketing management 37 (3), 278-291, 2008 | 432 | 2008 |
| Behavioral implications of the transition process from products to services H Gebauer, T Friedli Journal of Business & Industrial Marketing, 2005 | 407 | 2005 |
| Competitive advantage through service differentiation by manufacturing companies H Gebauer, A Gustafsson, L Witell Journal of business research 64 (12), 1270-1280, 2011 | 399 | 2011 |
| Match or mismatch: Strategy-structure configurations in the service business of manufacturing companies H Gebauer, B Edvardsson, A Gustafsson, L Witell Journal of Service Research 13 (2), 198-215, 2010 | 374 | 2010 |
| Absorptive capacity, learning processes and combinative capabilities as determinants of strategic innovation H Gebauer, H Worch, B Truffer European Management Journal 30 (1), 57-73, 2012 | 306 | 2012 |
| An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue H Gebauer, E Fleisch Industrial Marketing Management 36 (3), 337-348, 2007 | 278 | 2007 |
| What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies C Kowalkowski, C Windahl, D Kindström, H Gebauer Industrial marketing management 45, 59-69, 2015 | 269 | 2015 |
| Success factors for achieving high service revenues in manufacturing companies JG Motwani, VE Sower, H Gebauer, T Friedli, E Fleisch Benchmarking: An International Journal, 2006 | 267 | 2006 |
| Characterizing service networks for moving from products to solutions H Gebauer, M Paiola, N Saccani Industrial Marketing Management 42 (1), 31-46, 2013 | 226 | 2013 |
| Exploitation or exploration in service business development?: Insights from a dynamic capabilities perspective T Fischer, H Gebauer, M Gregory, G Ren, E Fleisch Journal of Service Management 21 (5), 591-624, 2010 | 222 | 2010 |
| Servitization and deservitization: Overview, concepts, and definitions C Kowalkowski, H Gebauer, B Kamp, G Parry Industrial Marketing Management 60, 4-10, 2017 | 213 | 2017 |
| Moving from products to solutions: Strategic approaches for developing capabilities M Paiola, N Saccani, M Perona, H Gebauer European Management Journal 31 (4), 390-409, 2013 | 188 | 2013 |
| The impact of service orientation in corporate culture on business performance in manufacturing companies H Gebauer, B Edvardsson, M Bjurko Journal of Service Management, 2010 | 184 | 2010 |
| Service growth in product firms: Past, present, and future C Kowalkowski, H Gebauer, R Oliva Industrial marketing management 60, 82-88, 2017 | 183 | 2017 |
| Service‐driven manufacturing H Gebauer, GJ Ren, A Valtakoski, J Reynoso Journal of Service Management, 2012 | 183 | 2012 |
| Value co‐creation as a determinant of success in public transport services H Gebauer, M Johnson, B Enquist Managing Service Quality: An International Journal, 2010 | 178 | 2010 |
| Exploring the contribution of management innovation to the evolution of dynamic capabilities H Gebauer Industrial Marketing Management 40 (8), 1238-1250, 2011 | 174 | 2011 |
| Innovation of product‐related services H Gebauer, R Krempl, E Fleisch, T Friedli Managing Service Quality: An International Journal, 2008 | 162 | 2008 |
| Customer‐focused and service‐focused orientation in organizational structures T Brashear, H Gebauer, C Kowalkowski Journal of Business & Industrial Marketing, 2012 | 153 | 2012 |
