Heiko Gebauer
Heiko Gebauer
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Zitiert von
Zitiert von
Overcoming the service paradox in manufacturing companies
H Gebauer, E Fleisch, T Friedli
European management journal 23 (1), 14-26, 2005
Identifying service strategies in product manufacturing companies by exploring environment–strategy configurations
H Gebauer
Industrial marketing management 37 (3), 278-291, 2008
Competitive advantage through service differentiation by manufacturing companies
H Gebauer, A Gustafsson, L Witell
Journal of business research 64 (12), 1270-1280, 2011
Behavioral implications of the transition process from products to services
H Gebauer, T Friedli
Journal of Business & Industrial Marketing, 2005
Match or mismatch: Strategy-structure configurations in the service business of manufacturing companies
H Gebauer, B Edvardsson, A Gustafsson, L Witell
Journal of Service Research 13 (2), 198-215, 2010
Absorptive capacity, learning processes and combinative capabilities as determinants of strategic innovation
H Gebauer, H Worch, B Truffer
European Management Journal 30 (1), 57-73, 2012
An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue
H Gebauer, E Fleisch
Industrial Marketing Management 36 (3), 337-348, 2007
What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies
C Kowalkowski, C Windahl, D Kindström, H Gebauer
Industrial marketing management 45, 59-69, 2015
Success factors for achieving high service revenues in manufacturing companies
JG Motwani, VE Sower, H Gebauer, T Friedli, E Fleisch
Benchmarking: An International Journal, 2006
Servitization and deservitization: Overview, concepts, and definitions
C Kowalkowski, H Gebauer, B Kamp, G Parry
Industrial Marketing Management 60, 4-10, 2017
Characterizing service networks for moving from products to solutions
H Gebauer, M Paiola, N Saccani
Industrial Marketing Management 42 (1), 31-46, 2013
Exploitation or exploration in service business development?: Insights from a dynamic capabilities perspective
T Fischer, H Gebauer, M Gregory, G Ren, E Fleisch
Journal of Service Management 21 (5), 591-624, 2010
Service growth in product firms: Past, present, and future
C Kowalkowski, H Gebauer, R Oliva
Industrial marketing management 60, 82-88, 2017
Moving from products to solutions: Strategic approaches for developing capabilities
M Paiola, N Saccani, M Perona, H Gebauer
European Management Journal 31 (4), 390-409, 2013
The impact of service orientation in corporate culture on business performance in manufacturing companies
H Gebauer, B Edvardsson, M Bjurko
Journal of Service Management, 2010
Service‐driven manufacturing
H Gebauer, GJ Ren, A Valtakoski, J Reynoso
Journal of Service Management, 2012
Value co‐creation as a determinant of success in public transport services
H Gebauer, M Johnson, B Enquist
Managing Service Quality: An International Journal, 2010
Exploring the contribution of management innovation to the evolution of dynamic capabilities
H Gebauer
Industrial Marketing Management 40 (8), 1238-1250, 2011
Innovation of product‐related services
H Gebauer, R Krempl, E Fleisch, T Friedli
Managing Service Quality: An International Journal, 2008
Customer‐focused and service‐focused orientation in organizational structures
T Brashear, H Gebauer, C Kowalkowski
Journal of Business & Industrial Marketing, 2012
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