Place branding & place marketing 1976–2016: A multidisciplinary literature review R Vuignier International Review on Public and Nonprofit Marketing, 2017 | 63 | 2017 |
Place marketing and place branding: A systematic (and tentatively exhaustive) literature review R Vuignier | 54 | 2016 |
Marketing territorial et branding territorial : une revue de littérature systématique R Vuignier Working Paper IDHEAP, 2016 | 13 | 2016 |
Cross-border place branding: The case of Geneva highlighting multidimensionality of places and the potential role of politico-institutional aspects R Vuignier Inter-Regional Place Branding, 63-72, 2015 | 13 | 2015 |
Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion C Pasquinelli, R Vuignier European Planning Studies 28 (7), 1413-1430, 2020 | 8 | 2020 |
The less transparent, the more attractive? A critical perspective on transparency and place branding V Mabillard, R Vuignier Place Branding and Public Diplomacy 13 (4), 348-359, 2017 | 8 | 2017 |
La marque territoriale, outil de différenciation pour l’attractivité? Étude empirique auprès de décideurs d’entreprise R Vuignier Gestion et management public 6 (3), 59-75, 2017 | 7 | 2017 |
Attractivité des territoires et place branding: étude exploratoire de la sensibilité des décideurs d’entreprise à la marque territoriale R Vuignier Université de Lausanne, Faculté de droit, des sciences criminelles et d …, 2018 | 5 | 2018 |
Are place brands a differentiating factor in attractiveness? An empirical analysis of business decision-making R Vuignier Gestion et Management Public 6 (1), 59-75, 2017 | 3 | 2017 |
Le territoire comme objet public à manager M Pasquier, R Vuignier Evènements et territoires: aspects managériaux et études de cas, 33-56, 2018 | 2 | 2018 |
La marque territoriale: fonctions et enjeux de cet outil marketing R Vuignier Bulletin CEDIDAC, 1-13, 2016 | 2 | 2016 |
Attracting investments and companies: Federal multi-level collaboration in Switzerland and Canada R Vuignier Journal of International Commerce, Economics and Policy 9 (03), 1850008, 2018 | 1 | 2018 |
Evènements et territoires: aspects managériaux et études de cas C Arnaud, O Keramidas, M Pasquier, R Vuignier Bruylant, 2018 | 1 | 2018 |
Place Marketing & Place Branding R Vuignier A systematic (and tentatively exhaustive) literature review. ffhal-01340352f, 2016 | 1 | 2016 |
Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most? V Mabillard, R Vuignier Place Branding and Public Diplomacy, 1-13, 2020 | | 2020 |
Attractiveness and transparency at odds: The cases of commodity trade and international sport organizations as part of Swiss place brand strategies V Mabillard, R Vuignier IPBA, 27, 2018 | | 2018 |
Multi-level cooperation to attract investments and companies: An analysis of Swiss and Canadian economic development policies R Vuignier, E Cleave IPBA, 95, 2018 | | 2018 |
Plus transparent mais moins attractif?: une perspective critique sur la relation entre transparence et place branding V Mabillard, R Vuignier IDHEAP, 2017 | | 2017 |
Les «viennent-ensuite» de la démocratie suisse R Vuignier Le Temps, 2014 | | 2014 |
La problématique des députés-suppléants : le cas valaisan. R Vuignier Le fonctionnement réel de l'administration publique au XXIe siècle …, 2014 | | 2014 |