Place branding & place marketing 1976–2016: A multidisciplinary literature review R Vuignier International Review on Public and Nonprofit Marketing, 2017 | 167 | 2017 |
Place marketing and place branding: A systematic (and tentatively exhaustive) literature review R Vuignier | 110 | 2016 |
Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion C Pasquinelli, R Vuignier European Planning Studies 28 (7), 1413-1430, 2020 | 27 | 2020 |
Marketing territorial et branding territorial : une revue de littérature systématique R Vuignier Working Paper IDHEAP, 2016 | 24 | 2016 |
Cross-border place branding: The case of Geneva highlighting multidimensionality of places and the potential role of politico-institutional aspects R Vuignier Inter-regional place branding: Best practices, challenges and solutions, 63-72, 2015 | 19 | 2015 |
Attractivité des territoires et place branding: étude exploratoire de la sensibilité des décideurs d’entreprise à la marque territoriale R Vuignier Université de Lausanne, Faculté de droit, des sciences criminelles et d …, 2018 | 18 | 2018 |
La marque territoriale, outil de différenciation pour l’attractivité? Étude empirique auprès de décideurs d’entreprise R Vuignier Gestion et management public 6 (3), 59-75, 2017 | 18 | 2017 |
The less transparent, the more attractive? A critical perspective on transparency and place branding V Mabillard, R Vuignier Place Branding and Public Diplomacy 13, 348-359, 2017 | 15 | 2017 |
Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most? V Mabillard, R Vuignier Place Branding and Public Diplomacy 17 (4), 304-316, 2021 | 12 | 2021 |
La marque territoriale, outil de différenciation pour l’attractivité R Vuignier Étude empirique auprès de décideurs d’entreprise.’Gestion et management …, 2017 | 5 | 2017 |
Le territoire comme objet public à manager M Pasquier, R Vuignier Évènements et territoires: aspects managériaux et études de cas, 33-56, 2018 | 4 | 2018 |
Evènements et territoires: aspects managériaux et études de cas C Arnaud, O Keramidas, M Pasquier, R Vuignier Bruylant, 2018 | 4 | 2018 |
Are place brands a differentiating factor in attractiveness? An empirical analysis of business decision-making R Vuignier Gestion et management public 6 (1), 59-75, 2017 | 4 | 2017 |
La marque territoriale: fonctions et enjeux de cet outil marketing R Vuignier Bulletin CEDIDAC, 1-13, 2016 | 4 | 2016 |
La problématique des députés-suppléants : le cas valaisan. R Vuignier Le fonctionnement réel de l'administration publique au XXIe siècle …, 2014 | 2 | 2014 |
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places V Mabillard, M Pasquier, R Vuignier Taylor & Francis, 2024 | 1 | 2024 |
Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand V Mabillard, R Vuignier Public branding and marketing: A global viewpoint, 7-24, 2021 | 1 | 2021 |
Attracting investments and companies: Federal multi-level collaboration in Switzerland and Canada R Vuignier Journal of International Commerce, Economics and Policy 9 (03), 1850008, 2018 | 1 | 2018 |
Place Branding and Public Management: Building Effective Strategies for Marketing Places M Pasquier, R Vuignier Routledge, 2024 | | 2024 |
145 Prioritisation in attractiveness policies V Mabillard, M Pasquier, R Vuignier Place Branding and Marketing from a Policy Perspective: Building Effective …, 2024 | | 2024 |