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Nayyer Naseem
Title
Cited by
Cited by
Year
Global brand attitude, perceived value, consumer affinity, and purchase intentions: A multidimensional view of consumer behavior and global brands
N Naseem, S Verma, A Yaprak
International marketing in the fast changing world, 255-288, 2015
382015
Do consumers follow their heart or mind when purchasing global brands? Empirical insights
N Naseem, A Yaprak
Journal of Global Marketing 36 (1), 42-66, 2023
42023
Global brands and drivers of consumers' purchase behavior: A multi-Dimensional perspective
N Naseem
Wayne State University, 2017
12017
In the Conflict Between the Heart and Mind: Involvement and Aspiration Matter: An Abstract
N Naseem, A Yaprak
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
Innovation as a Dynamic Capability and Its Link to Performance in the Multinational Corporation: An Integrative Framework and Propositions for Research
N Naseem, S Verma, A Yaprak
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
Developing, Positioning, and Promoting Tahlequah as a Global Tourist Destination: Opportunities and Challenges
N Naseem
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Articles 1–6