| Entertainment‐education and social change: an analysis of parasocial interaction, social learning, collective efficacy, and paradoxical communication MJ Papa, A Singhal, S Law, S Pant, S Sood, EM Rogers, ... Journal of communication 50 (4), 31-55, 2000 | 506 | 2000 |
| Effects of an entertainment‐education radio soap opera on family planning behavior in Tanzania EM Rogers, PW Vaughan, RMA Swalehe, N Rao, P Svenkerud, S Sood Studies in family planning 30 (3), 193-211, 1999 | 479 | 1999 |
| Audience involvement and entertainment—education S Sood Communication theory 12 (2), 153-172, 2002 | 380 | 2002 |
| Dimensions of parasocial interaction by letter-writers to a popular entertainment-education soap opera in India S Sood, EM Rogers Journal of Broadcasting & Electronic Media 44 (3), 386-414, 2000 | 282 | 2000 |
| Indirect exposure to a family planning mass media campaign in Nepal M Boulay, JD Storey, S Sood Journal of health communication 7 (5), 379-399, 2002 | 176 | 2002 |
| The theory behind entertainment-education S Sood, T Menard, K Witte Entertainment-Education and social change, 139-172, 2003 | 175 | 2003 |
| Involving Husbands in Safe Motherhood: Effects of the SUAMI SIAGA Campaign in Indonesia CL Shefner-Rogers, S Sood Journal of health communication 9 (3), 233-258, 2004 | 134 | 2004 |
| The impact of a mass media campaign on HIV/AIDS knowledge and behavior change in North India: results from a longitudinal study S Sood, CL Shefner-Rogers, M Sengupta Asian Journal of Communication 16 (3), 231-250, 2006 | 75 | 2006 |
| Comparative cost-effectiveness of the components of a behavior change communication campaign on HIV/AIDS in North India S Sood, D Nambiar Journal of Health Communication 11 (S2), 143-162, 2006 | 69 | 2006 |
| Variations in antibiotic use across India: multi-centre study through Global Point Prevalence survey SK Singh, S Sengupta, R Antony, S Bhattacharya, C Mukhopadhyay, ... Journal of Hospital Infection 103 (3), 280-283, 2019 | 55 | 2019 |
| Increasing equity, affirming the power of narrative and expanding dialogue: the evolution of entertainment education over two decades D Storey, S Sood Critical Arts 27 (1), 9-35, 2013 | 54 | 2013 |
| Entertainment-education and health and risk messaging S Sood, AH Riley, KC Alarcon Oxford research encyclopedia of communication, 2017 | 50 | 2017 |
| Health communication campaigns in developing countries S Sood, C Shefner-Rogers, J Skinner Journal of creative communications 9 (1), 67-84, 2014 | 47 | 2014 |
| ‘Come Gather Around Together’ An Examination of Radio Listening Groups in Fulbari, Nepal S Sood, M Sengupta, PR Mishra, C Jacoby Gazette (Leiden, Netherlands) 66 (1), 63-86, 2004 | 44 | 2004 |
| Using social media to communicate sustainable preventive measures and curtail misinformation MK Hauer, S Sood Frontiers in psychology 11, 568324, 2020 | 34 | 2020 |
| Participatory methods for entertainment–education: Analysis of best practices AH Riley, S Sood, M Robichaud Journal of Creative Communications 12 (1), 62-76, 2017 | 29 | 2017 |
| Narrative persuasion and social norms in entertainment-education: Results from a radio drama in Mozambique AH Riley, S Sood, M Sani Health Communication, 2019 | 28 | 2019 |
| Measuring the effects of the SIAGA behaviour change campaign in Indonesia with population based survey results S Sood, U Chandra, A Palmer, I Molyneux Baltimore: Jhpiego, 2004 | 27 | 2004 |
| What determines vaccine hesitancy: Recommendations from childhood vaccine hesitancy to address COVID-19 vaccine hesitancy F Rodrigues, S Block, S Sood Vaccines 10 (1), 80, 2022 | 22 | 2022 |
| Encoded exposure and social norms in entertainment-education AH Riley, S Sood, PD Mazumdar, NN Choudary, A Malhotra, N Sahba Journal of Health Communication 22 (1), 66-74, 2017 | 22 | 2017 |
