Jennifer L. Stevens
Cited by
Cited by
Timeliness, transparency, and trust: A framework for managing online customer complaints
JL Stevens, BI Spaid, M Breazeale, CLE Jones
Business Horizons 61 (3), 375-384, 2018
Tell it like it is: The effects of differing responses to negative online reviews
CL Esmark Jones, JL Stevens, M Breazeale, BI Spaid
Psychology & Marketing 35 (12), 891-901, 2018
Eat green, get lean: Promoting sustainability reduces consumption
A Farmer, M Breazeale, JL Stevens, SF Waites
Journal of Public Policy & Marketing 36 (2), 299-312, 2017
Intercollegiate social media education ecosystem
AK Abney, LA Cook, AK Fox, J Stevens
Journal of Marketing Education 41 (3), 254-269, 2019
Co-producing with consumers: how varying levels of control and co-production impact affect
J Stevens, CL Esmark, SM Noble, NY Lee
Marketing Letters 28 (2), 171-187, 2017
Structured abstract: Anger, willingness, or clueless? understanding why women pay a pink tax on the products they consume
JL Stevens, KJ Shanahan
Creating Marketing Magic and Innovative Future Marketing Trends, 571-575, 2017
Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust
SF Waites, JL Stevens, T Hancock
Journal of Consumer Behaviour 19 (6), 632-644, 2020
Panic attack: How illegitimate invasions of privacy cause consumer anxiety and dissatisfaction
CL Esmark Jones, JL Stevens, SM Noble, MJ Breazeale
Journal of Public Policy & Marketing 39 (3), 334-352, 2020
Blockchain: a game changer for marketers?
MR Gleim, JL Stevens
Marketing Letters, 1-6, 2021
Influence of social media posts on service performance
CE Jones, S Waites, J Stevens
Journal of Services Marketing, 2021
Title redacted: the impact of negative online review censorship
JL Stevens, CLE Jones, M Breazeale
Journal of Product & Brand Management, 2021
The Cinderella Experience: Exploring the Psychological Consequences of Temporary Aspirational Brand Access
JL Stevens
Mississippi State University, 2018
There’s Never Enough: A Taxonomy of Online Retail Scarcity Cues
T Hancock, JL Stevens, SF Waites
Countering Negative Online Reviews: The Impact of Response and Responder—A Structured Abstract
JL Stevens, CL Esmark, MJ Breazeale
Creating Marketing Magic and Innovative Future Marketing Trends, 195-200, 2017
The Effects of Different Types of Control in Co-production Experiences
JL Stevens, CL Esmark, SM Noble
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
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