Stephen L. Vargo

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Robert F. LuschProfessor of MarketingVerified email at email.arizona.edu
Melissa Archpru AkakaUniversity of DenverVerified email at du.edu
Heiko WielandCollege of Business, California State University Monterey BayVerified email at csumb.edu
Paul P. MaglioProfessor of Management and Cognitive Science, UC MercedVerified email at ucmerced.edu
Kaisa Koskela-HuotariAssociate Professor, Stockholm School of EconomicsVerified email at hhs.se
Jaideep C. Prabhuuniversity of cambridgeVerified email at jbs.cam.ac.uk
Matthew O'BrienBradley UniversityVerified email at fsmail.bradley.edu
James C SpohrerISSIPVerified email at issip.org
Elizabeth DavidsonAssociate Dean, Shidler College of Business, University of Hawai'i ManoaVerified email at hawaii.edu
Michael BarrettUniversity of CambridgeVerified email at jbs.cam.ac.uk
Hope SchauProfessor of Marketing, Paul Merage School, University of California IrvineVerified email at ad.uci.edu
Jennifer Dailo ChandlerProfessor of Management, California State University FullertonVerified email at fullerton.edu
Jaakko SiltaloppiSenior Research Fellow, Tampere UniversityVerified email at tuni.fi
Nathaniel HartmannAssociate Professor of Marketing and Innovation, University of South FloridaVerified email at usf.edu
Francesco PoleseProfessor of Business Management, University of SalernoVerified email at unisa.it
Janet R. McColl-KennedyProfessor of Marketing, The University of Queensland, University of CambridgeVerified email at business.uq.edu.au
Jill SweeneyUWAVerified email at uwa.edu.au
Tracey Dagger/DanaherMonashVerified email at monash.edu
Bo EdvardssonProfessor of Business Administration, CTF Service Research Centre, Karlstad universityVerified email at kau.se
Daniela CorsaroLibera Università di Lingue e Comunicazione IULMVerified email at iulm.it

Stephen L. Vargo

Siegfried Centennial Chair of Marketing and Supply Chain Management, University of Oklahoma

Verified email at ou.edu - Homepage

Marketing Theory Marketing Strategy Service-Dominant Logic Value Co-creation Service Science


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Evolving to a new dominant logic for marketing SL Vargo, RF Lusch Journal of marketing 68 (1), 1-17, 2004	24088	2004
Service-dominant logic: continuing the evolution SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 1-10, 2008	11588	2008
On value and value co-creation: A service systems and service logic perspective SL Vargo, PP Maglio, MA Akaka European management journal 26 (3), 145-152, 2008	5142	2008
Institutions and axioms: an extension and update of service-dominant logic SL Vargo, RF Lusch Journal of the Academy of marketing Science 44, 5-23, 2016	4875	2016
Service-dominant logic: reactions, reflections and refinements RF Lusch, SL Vargo Marketing theory 6 (3), 281-288, 2006	3095	2006
Competing through service: Insights from service-dominant logic RF Lusch, SL Vargo, M O’brien Journal of retailing 83 (1), 5-18, 2007	2982	2007
The four service marketing myths: remnants of a goods-based, manufacturing model SL Vargo, RF Lusch Journal of service research 6 (4), 324-335, 2004	2541	2004
It's all B2B… and beyond: Toward a systems perspective of the market SL Vargo, RF Lusch Industrial marketing management 40 (2), 181-187, 2011	2434	2011
Service-dominant logic: Premises, perspectives, possibilities RF Lusch, SL Vargo Cambridge University Press, 2014	2188	2014
Service-dominant logic 2025 SL Vargo, RF Lusch International journal of research in marketing 34 (1), 46-67, 2017	1940	2017
From goods to service (s): Divergences and convergences of logics SL Vargo, RF Lusch Industrial marketing management 37 (3), 254-259, 2008	1699	2008
Contextualization and value-in-context: How context frames exchange JD Chandler, SL Vargo Marketing theory 11 (1), 35-49, 2011	1691	2011
Service-dominant logic: What it is, what it is not, what it might be SL Vargo, RF Lusch The service-dominant logic of marketing, 61-74, 2014	1674	2014
Service, value networks and learning RF Lusch, SL Vargo, M Tanniru Journal of the academy of marketing science 38, 19-31, 2010	1646	2010
The service-dominant logic of marketing: Dialog, debate, and directions RF Lusch, SL Vargo Routledge, 2014	1623	2014
Service innovation in the digital age M Barrett, E Davidson, J Prabhu, SL Vargo MIS quarterly 39 (1), 135-154, 2015	1587	2015
The evolving brand logic: a service-dominant logic perspective MA Merz, Y He, SL Vargo Journal of the academy of marketing science 37, 328-344, 2009	1523	2009
Health care customer value cocreation practice styles JR McColl-Kennedy, SL Vargo, TS Dagger, JC Sweeney, Y Kasteren Journal of service research 15 (4), 370-389, 2012	1518	2012
The service system is the basic abstraction of service science PP Maglio, SL Vargo, N Caswell, J Spohrer Information Systems and e-business Management 7, 395-406, 2009	1185	2009
Why “service”? SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 25-38, 2008	1150	2008

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