| Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece M Niros, Y Pollalis, A Niros | 13 | 2017 |
| Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis MI Niros, A Niros, Y Pollalis, QS Ding International Marketing Review 40 (5), 1012-1034, 2023 | 10 | 2023 |
| Marketing strategies in foreign markets sensitive to consumer ethnocentrism and confidence: Empirical evidence from Greece MI Niros, QS Ding, Y Pollalis, AI Niros European Marketing Academic Annual Conference, 2018 | 5 | 2018 |
| Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention MI Niros, Y Pollalis, AI Niros | 4 | 2017 |
| Does Consumer Ethnocentrism affect loyalty strategies of Domestic Brands? MI Niros, Y Pollalis, AI Niros | 1 | 2018 |
| Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece QS Ding, MI Niros, YA Pollalis, Y Zhou, AI Niros 5 th International Conference on Contemporary Marketing Issues ICCMI June 21 …, 2017 | 1 | 2017 |
| Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions M Niros, D Giannakis, A Niros | | 2022 |
| Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter? M Niros, A Niros | | 2022 |
| Do store atmosphere and playfulness matter during the ongoing pandemic crisis? M Niros, A Niros, S Omri | | 2022 |
| Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece M Niros, I Samanta, Y Pollalis, A Niros | | 2019 |
| Digital loyalty strategies during the pandemic that payoff: empirical evidence from the Greek food market MI Niros, AI Niros Consumer 4.0, 51, 0 | | |
Meletios I. NirosVisiting Professor of Marketing, National&Kapodistrian University of Athens. B2B Marketing AnalystVerified email at ba.uoa.gr
