Hubert Gatignon
Hubert Gatignon
Professor of Marketing, INSEAD
Verified email at insead.edu - Homepage
Title
Cited by
Cited by
Year
Modes of foreign entry: A transaction cost analysis and propositions
E Anderson, H Gatignon
Journal of international business studies 17 (3), 1-26, 1986
39691986
Strategic orientation of the firm and new product performance
H Gatignon, JM Xuereb
Journal of marketing research 34 (1), 77-90, 1997
33641997
The multinational corporation's degree of control over foreign subsidiaries: An empirical test of a transaction cost explanation
H Gatignon, E Anderson
JL Econ. & Org. 4, 305, 1988
20351988
A propositional inventory for new diffusion research
H Gatignon, TS Robertson
Journal of consumer research 11 (4), 849-867, 1985
20351985
A structural approach to assessing innovation: Construct development of innovation locus, type, and characteristics
H Gatignon, ML Tushman, W Smith, P Anderson
Management science 48 (9), 1103-1122, 2002
13232002
Technology diffusion: an empirical test of competitive effects
H Gatignon, TS Robertson
Journal of marketing 53 (1), 35-49, 1989
10971989
Competitive effects on technology diffusion
TS Robertson, H Gatignon
Journal of Marketing 50 (3), 1-12, 1986
9661986
Technology development mode: a transaction cost conceptualization
TS Robertson, H Gatignon
Strategic management journal 19 (6), 515-531, 1998
6551998
Innovative decision process
H Gatignon
Handbook of consumer behavior, 1991
6051991
Modeling multinational diffusion patterns: An efficient methodology
H Gatignon, J Eliashberg, TS Robertson
Marketing Science 8 (3), 231-247, 1989
5021989
An exchange theory model of interpersonal communication
H Gatignon, TS Robertson
ACR North American Advances, 1986
475*1986
Determinants of competitor response time to a new product introduction
D Bowman, H Gatignon
Journal of marketing Research 32 (1), 42-53, 1995
2951995
Order of entry as a moderator of the effect of the marketing mix on market share
D Bowman, H Gatignon
Marketing Science 15 (3), 222-242, 1996
2781996
Statistical analysis of management data
H Gatignon
Kluwer Academic Publishers, 2003
2582003
Brand introduction strategies and competitive environments
H Gatignon, B Weitz, P Bansal
Journal of Marketing Research 27 (4), 390-401, 1990
2351990
Competitive reactions to market entry: Explaining interfirm differences
H Gatignon, E Anderson, K Helsen
Journal of Marketing Research 26 (1), 44-55, 1989
2031989
Competitive marketing behavior in industrial markets
V Ramaswamy, H Gatignon, DJ Reibstein
Journal of Marketing 58 (2), 45-55, 1994
1951994
Optimal product line pricing: The influence of elasticities and cross-elasticities
DJ Reibstein, H Gatignon
Journal of marketing research 21 (3), 259-267, 1984
1811984
Competition as a Moderator of the Effect of Advertising on Sales
H Gatignon
Journal of Marketing Research 21 (4), 387-398, 1984
1731984
Modeling marketing interactions with application to salesforce effectiveness
H Gatignon, DM Hanssens
Journal of Marketing Research 24 (3), 247-257, 1987
1651987
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