Chris Raddats
Chris Raddats
Reader in Marketing, University of Liverpool
Verified email at - Homepage
Cited by
Cited by
Servitization: A contemporary thematic review of four major research streams
C Raddats, C Kowalkowski, O Benedettini, J Burton, H Gebauer
Industrial Marketing Management 83, 207-223, 2019
Capabilities for advanced services: A multi-actor perspective
VM Story, C Raddats, J Burton, J Zolkiewski, T Baines
Industrial Marketing Management 60, 54-68, 2017
Services growth options for B2B product-centric businesses
C Raddats, C Easingwood
Industrial Marketing Management 39 (8), 1334-1345, 2010
Strategic B2B customer experience management: the importance of outcomes-based measures
J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ...
Journal of Services Marketing 31 (2), 172-184, 2017
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
S Cartwright, H Liu, C Raddats
Industrial Marketing Management 97, 35-58, 2021
Motivations for servitization: the impact of product complexity
C Raddats, T Baines, J Burton, VM Story, J Zolkiewski
International Journal of Operations & Production Management 36 (5), 572-591, 2016
Characterizing customer experience management in business markets
L Witell, C Kowalkowski, H Perks, C Raddats, M Schwabe, O Benedettini, ...
Journal of Business Research 116, 420-430, 2020
Interactively developed capabilities: evidence from dyadic servitization relationships
C Raddats, J Zolkiewski, VM Story, J Burton, T Baines, A Ziaee Bigdeli
International Journal of Operations & Production Management 37 (3), 382-400, 2017
Resource configurations for services success in manufacturing companies
C Raddats, J Burton, R Ashman
Journal of Service Management 26 (1), 97-116, 2015
A reconceptualization of manufacturers' service strategies
C Raddats, C Kowalkowski
Journal of Business-to-business Marketing 21 (1), 19-34, 2014
The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers
AE Johansson, C Raddats, L Witell
Journal of Business Research 98, 328-338, 2019
Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies
J Burton, VM Story, C Raddats, J Zolkiewski
International Journal of Production Economics 192, 29-39, 2017
Strategy and structure configurations for services within product-centric businesses
C Raddats, J Burton
Journal of Service Management 22 (4), 522-539, 2011
Aligning industrial services with strategies and sources of market differentiation
C Raddats
Journal of Business & Industrial Marketing 26 (5), 332-343, 2011
Creating value in servitization through digital service innovations
C Raddats, P Naik, AZ Bigdeli
Industrial Marketing Management 104, 1-13, 2022
Identifying Tensions in the Servitized Value Chain: If servitization is to be successful, servitizing firms must address the tensions the process creates in their value network.
J Burton, V Story, J Zolkiewski, C Raddats, TS Baines, D Medway
Research-Technology Management 59 (5), 38-47, 2016
Capabilities supporting digital servitization: a multi-actor perspective
É Marcon, A Marcon, NF Ayala, AG Frank, V Story, J Burton, C Raddats, ...
Industrial Marketing Management 103, 97-116, 2022
Creating multi-vendor solutions: the resources and capabilities required
C Raddats, J Burton
Journal of Business & Industrial Marketing 29 (2), 2014
Servitization capabilities for advanced services: a multi-actor perspective
C Raddats, J Burton, J Zolkiewski, VM Story, T Baines, H Lightfoot
Conference proceedings, 126-132, 2014
Mechanisms for developing operational capabilities in digital servitization
K Momeni, C Raddats, M Martinsuo
International Journal of Operations & Production Management 43 (13), 101-127, 2023
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