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Sreekumar Bhaskaran
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Year
Effort, revenue, and cost sharing mechanisms for collaborative new product development
SR Bhaskaran, V Krishnan
Management Science 55 (7), 1152-1169, 2009
5552009
Selling and leasing strategies for durable goods with complementary products
SR Bhaskaran, SM Gilbert
Management Science 51 (8), 1278-1290, 2005
2002005
Implications of channel structure for leasing or selling durable goods
SR Bhaskaran, SM Gilbert
Marketing science 28 (5), 918-934, 2009
922009
Managing technology selection and development risk in competitive environments
SR Bhaskaran, K Ramachandran
Production and Operations Management 20 (4), 541-555, 2011
762011
Consumer mental accounts and implications to selling base products and add-ons
S Erat, SR Bhaskaran
Marketing Science 31 (5), 801-818, 2012
552012
An analysis of search and authentication strategies for online matching platforms
A Basu, S Bhaskaran, R Mukherjee
Management Science 65 (5), 2412-2431, 2019
542019
An economic analysis of customer co-design
A Basu, S Bhaskaran
Information Systems Research 29 (4), 786-787, 2018
472018
Implications of channel structure and operational mode upon a manufacturer's durability choice
SR Bhaskaran, SM Gilbert
Production and Operations Management 24 (7), 1071-1085, 2015
352015
Sequential product development and introduction by cash-constrained start-ups
S Bhaskaran, SS Erzurumlu, K Ramachandran
Manufacturing & Service Operations Management 23 (6), 1505-1523, 2021
332021
The strategic drivers of drop-shipping and retail store sales for seasonal products
AC Sodero, A Namin, DK Gauri, SR Bhaskaran
Journal of Retailing 97 (4), 561-581, 2021
262021
A dynamic inventory model with the right of refusal
S Bhaskaran, K Ramachandran, J Semple
Management Science 56 (12), 2265-2281, 2010
242010
Competitive product introductions in technologically dynamic environments
SR Bhaskaran, K Ramachandran
Available at SSRN 983404, 2007, 2007
14*2007
Managing technology uncertainty under multi-firm new product development
SR Bhaskaran, V Krishnan
McCombs Research Paper Series No. IROM-05-06, 2006, 2006
12*2006
Managing product transitions under technology uncertainty
SR Bhaskaran, A Goel, K Ramachandran
Available at SSRN 1775430, 2011
62011
Compatibility and Information Asymmetry in Online Matching Platforms
A Basu, S Bhaskaran, R Mukherjee
Management Science 70 (11), 7730-7749, 2024
22024
Sequential innovation by start-ups: Balancing survival and profitability
SR Bhaskaran, S Erzurumlu, K Ramachandran
Available at SSRN 2325530, 2013
22013
Optimal Prototyping with Noisy Measurements
S Bhaskaran, S Erat
Manufacturing & Service Operations Management 27 (1), 322-338, 2025
2025
Strategic Choices for Matching Platforms
A Basu, SR Bhaskaran, R Mukherjee
Available at SSRN 5027950, 2024
2024
Sequential Product Innovation: The Role of Operational and Development Flexibility
SR Bhaskaran, A Goel, K Ramachandran
Available at SSRN 4919673, 2024
2024
Optimal Prototyping on Experimentation Platforms
SR Bhaskaran, S Erat
SMU Cox School of Business Research Paper, 2024
2024
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