| When a threat to the brand is a threat to the self: The importance of brand identification and implicit self-esteem in predicting defensiveness M Lisjak, AY Lee, WL Gardner Personality and Social Psychology Bulletin 38 (9), 1120-1132, 2012 | 166 | 2012 |
| Perils of compensatory consumption: Within-domain compensation undermines subsequent self-regulation M Lisjak, A Bonezzi, S Kim, DD Rucker Journal of Consumer Research 41 (5), 1186-1203, 2015 | 106 | 2015 |
| Primed interference: The cognitive and behavioral costs of an incongruity between chronic and primed motivational orientations. M Lisjak, DC Molden, AY Lee Journal of personality and social psychology 102 (5), 889, 2012 | 81 | 2012 |
| Identifying and exploiting the inter relationships between technological and marketing capabilities J Prašnikar, M Lisjak, AR Buhovac, M Štembergar Long Range Planning 41 (5), 530-554, 2008 | 77 | 2008 |
| The bright side of impulse: Depletion heightens self-protective behavior in the face of danger M Lisjak, AY Lee Journal of Consumer Research 41 (1), 55-70, 2014 | 46 | 2014 |
| How marketing perks influence word of mouth M Lisjak, A Bonezzi, DD Rucker Journal of Marketing 85 (5), 128-144, 2021 | 27 | 2021 |
| Compensatory routes to object attachment N Mandel, M Lisjak, Q Wang Current Opinion in Psychology 39, 55-59, 2021 | 19 | 2021 |
| Perceiving, Coping with, and Changing Economic Inequality in the Marketplace N Ordabayeva, M Lisjak Journal of Consumer Psychology 32 (1), 165-174, 2022 | 15 | 2022 |
| Compensatory consumption as self-and social-signaling M Lisjak, J Levav, DD Rucker ACR North American Advances, 2014 | 12 | 2014 |
| On the Flexibility of Self‐Repair: How Holistic versus Analytic Thinking Style Impacts Fluid Compensatory Consumption Q Wang, M Lisjak, N Mandel Journal of Consumer Psychology, 0 | 12 | |
| How social perceptions influence consumption for self, for others, and within the broader system N Ordabayeva, M Lisjak, AC Jones Current Opinion in Psychology 43, 30-35, 2022 | 9 | 2022 |
| How Political Ideology Shapes Preferences for Observably Inferior Products M Lisjak, N Ordabayeva Journal of Consumer Research, 2022 | 7 | 2022 |
| The persuasive power of regulatory nonfit L Harding, M Lisjak, A Lee ACR North American Advances, 2010 | 7 | 2010 |
| When does an attack to the brand call for action? The role of self-brand connection and implicit self-esteem M Lisjak, AY Lee, WL Gardner ACR North American Advances, 2011 | 1 | 2011 |
| Saying no to tattoos and yes to safe sex: Ego-depletion may help boost self-regulation M Lisjak, AY Lee ACR North American Advances, 2011 | 1 | 2011 |
| Transparency in the Era of Algorithmic Decision-Making A Bonezzi, M Ostinelli, M Lisjak, G Tomaino, H Abdulhalim, P Kireyev, ... ACR North American Advances, 2021 | | 2021 |
| Understanding Our Divisions: Politics’ Effect on Marketplace Dynamics M Rocklage, N Ordabayeva, D Fernandes, K Han, J Jung, V Mittal, ... ACR North American Advances, 2021 | | 2021 |
| Conspicuously Insecure: When Conspicuous Consumption Backfires S Blair, D Rucker, M Lisjak ACR North American Advances, 2020 | | 2020 |
| Rage Against the Machine: When Consumers Sabotage Robots in the Marketplace D Fotheringham, M Lisjak, K Kristofferson ACR North American Advances, 2020 | | 2020 |
| 14N Helpful Or Creepy? Consumers’ Perceptions of Ai-Enabled Frontline Technologies D Fotheringham, N Mandel, M Lisjak, A Ostrom ACR North American Advances, 2019 | | 2019 |
