| Social media in an alternative marketing communication model C Castronovo, L Huang Journal of Marketing Development and Competitiveness 6 (1), 117-134, 2012 | 722 | 2012 |
| Quality or Responsibility? The Impact of Two Categories of Corporate Social Responsibility on the Consumer-brand Relationship L Huang Marketing Management Journal 25 (1), 27-41, 2015 | 203* | 2015 |
| Multi-stakeholder partnerships for sustainability: designing decision-making processes for partnership capacity A MacDonald, A Clarke, L Huang Journal of Business Ethics 160 (2), 409-426, 2019 | 183 | 2019 |
| The Impact of Package Color and the Nutrition Content Labels on the Perception of Food Healthiness and Purchase Intention L Huang, J Lu Journal of Food Products Marketing 22 (2), 191-218, 2016 | 182 | 2016 |
| Multi-stakeholder Partnerships (SDG# 17) as a Means of Achieving Sustainable Communities and Cities (SDG# 11) A MacDonald, A Clarke, L Huang, M Roseland, MM Seitanidi Handbook of Sustainability Science and Research, 193-209, 2018 | 118 | 2018 |
| Eat with Your Eyes: Package Color Influences the Expectation of Food Taste and Healthiness Moderated by External Easting L Huang, J Lu The Marketing Management Journal 25 (2), 71-87, 2015 | 112 | 2015 |
| The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter L Huang, A Clarke, N Heldsinger, W Tian Journal of Marketing Analytics 7 (2), 64-75, 2019 | 94 | 2019 |
| Social contagion effects in experiential information exchange on bulletin board systems L Huang Journal of Marketing Management 26 (3-4), 197-212, 2010 | 59 | 2010 |
| Partner Strategic Capabilities for Capturing Value from Sustainability-Focused Multi-Stakeholder Partnerships A MacDonald, A Clarke, L Huang, M Seitanidi Sustainability 11 (3), 557, 2019 | 52 | 2019 |
| Lack of Stakeholder Influence on Pollution Prevention A Developing Country Perspective A Hoque, A Clarke, L Huang Organization & Environment 29 (3), 367-385, 2016 | 35 | 2016 |
| When Color Meets Health: The Impact of Package Colors on the Perception of Food Healthiness and Purchase Intention L Huang, J Lu Advances in Consumer Research 41, 625-626, 2013 | 17 | 2013 |
| First choice? Last resort? Social risks and gift card selection CG Austin, L Huang Journal of Marketing Theory and Practice 20 (3), 293-306, 2012 | 16 | 2012 |
| Not all corporate social responsibility (CSR) is created equal: a study of consumer perceptions of CSR on firms post fraud K Harrison, L Huang Journal of Marketing Theory and Practice 30 (4), 494-511, 2022 | 13 | 2022 |
| Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands J Zhang, L Huang Journal of Marketing Analytics 6 (1), 27-39, 2018 | 10 | 2018 |
| Lending a hand: perceptions of green credit cards L Huang, J Fitzpatrick International Journal of Bank Marketing 36 (7), 1329-1346, 2018 | 9 | 2018 |
| Birds of a feather: a normative model of assessing consumers’ satisfaction in a generalized expectation–disconfirmation paradigm L Huang Journal of Marketing Analytics 5 (1), 5-13, 2017 | 9 | 2017 |
| Metaperception, Reciprocity, Generosity, and Anxiety: Consumer Ambivalence and Gift Card Use CG Austin, L Huang Journal of Marketing Development and Competitiveness 5 (6), 11-26, 2011 | 8 | 2011 |
| Do collaborative planning processes lead to better outcomes? An examination of cross-sector social partnerships for community sustainability A Clarke, L Huang, M Roseland, H Chen Administrative Science Association of Canada Conference Paper and …, 2014 | 7 | 2014 |
| What do people talk about in word-of-mouth communication? S Barlas, L Huang Advances in Consumer Research 36, 763-764, 2009 | 7 | 2009 |
| When will people tell you something you do not know? The Exchange of Unique Informational in Word-Of-Mouth Communication L Huang, S Barlas Advances in consumer research 36, 761-762, 2009 | 6 | 2009 |
Amelia ClarkeFull Professor, School of Environment, Enterprise and Development, University of WaterlooVerified email at uwaterloo.ca
