Exploring value propositions and service innovation: a service-dominant logic study P Skålén, J Gummerus, C Von Koskull, PR Magnusson Journal of the Academy of Marketing Science 43 (2), 137-158, 2015 | 420 | 2015 |
Guest editorial: relationship marketing–past, present and future J Gummerus, C von Koskull, C Kowalkowski Journal of services marketing, 2017 | 72 | 2017 |
Am I worth it? Gifting myself with luxury H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ... Journal of fashion Marketing and Management, 2014 | 31 | 2014 |
Service development as practice: A rhetorical analysis of customer-related arguments in a service development project C von Koskull, M Fougère Scandinavian Journal of Management 27 (2), 205-220, 2011 | 28 | 2011 |
Discovering the unfolding of service innovations D Kindström, C Kowalkowski, C von Koskull, T Strandvik Journal of Business & Industrial Marketing, 2014 | 18 | 2014 |
The new wave of luxury: The meaning and value of luxury to the contemporary consumer H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini Qualitative Market Research: An International Journal, 2019 | 13 | 2019 |
Emotional strategizing in service innovation C von Koskull, T Strandvik, B Tronvoll Management Decision, 2016 | 12 | 2016 |
Use of customer information: An ethnography in service development C von Koskull Svenska handelshögskolan, 2009 | 9 | 2009 |
Use of customer information C von KOSKULL An Ethnography in Service Development. Helsinki, 2009 | 9 | 2009 |
The essence of the Nordic school C Grönroos, C von Koskull, J Gummerus THE NORDIC SCHOOL, 29, 2015 | 8 | 2015 |
Ethnographic research in service marketing: theory, methods, and practice C von Koskull Field Guide to Case Study Research in Business-to-Business Marketing and …, 2014 | 3 | 2014 |
The Role of E-Health Information in Customer Empowerment J Gummerus, V Liljander, C von Koskull Service Management in Health and Wellness Services, 233-256, 2013 | 2 | 2013 |
Increasing rigor and relevance in service research through ethnography C von Koskull Journal of Services Marketing, 2020 | 1 | 2020 |
What is service and how it is innovated? P Skålén, J Gummerus, C von Koskull, PR Magnusson AMA SERVSIG International Service Research Conference, Helsinki, Finland …, 2012 | 1 | 2012 |
WRATH Wrath in consumer oppositional activism C von Koskull, P Berg, J Gummerus Seven Deadly Sins in Consumption, 2018 | | 2018 |
THE NORDIC SCHOOL–SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE C VON KOSKULL | | 2015 |
THE NORDIC SCHOOL J Gummerus, C von Koskull | | 2015 |
Am I worth it? Gifting myself with luxury I Phau, M Teah, H Kauppinen-Räisänen, J Gummerus, C von Koskull, ... Journal of Fashion Marketing and Management, 2014 | | 2014 |
Konsumentens roll och inflytande i produkt-och tjänsteutveckling. C von Koskull Ekonomiska Samfundets Tidskrift, 2009 | | 2009 |
A Path To A Better World Through Arts-Based Research AM Chow, E Elliot, M Gardner, L Overby, AT Moffett, C Cavazos, ... | | |